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Profitable Content Creation – How You Can and Should Create Your Own Content for Prospects and Profits

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This is a guest post by Jeff Herring at JeffHerring.com.

Content creation and content marketing are a great method for building your prospects and your profits. But you don't have to get that news just from me – a recent issue of Entrepreneur Magazine had this to say about content creation and content marketing:

When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur.
Think about that: bigger than print, radio or television. Bigger than SEO marketing or PR. Don't you want your share of the prospects and profits from content creation and content marketing?
 
And since you do, here are 3 reasons you need to be able to do it yourself (at least in the beginning):
 
Reason 1 – Prospects are attracted to your voice – Whether you have a golden voice made for radio or just the opposite, prospects are attracted to your voice. Because what I mean by "your voice" is the unique way you approach problems. Prospects come on the internet searching for solutions to their problems. When they hear your voice – how you approach and solve problems – they will be drawn to you like magnet.
 
Reason 2 – No one else can deliver it like you – Here's the good news and the reality  (nice when those two go together): There are more people out there, eager to hear your message, who can only hear it in your voice, than you can ever get to in your lifetime. No one else your unique perspective, life experience, knowledge and wisdom. No one else. And there are people out there who need to hear your unique message, who can only hear it from you. To not get it out to them is selfish.
 
Create your content and get it out to them.
 
Reason 3– Must learn to do it yourself – In the beginning of your business, like so many of us when we began, you will have more time than money. Use that time to learn how to quickly and easily, and with impact, create your own content whenever you want or need. In this way, later on, when you have more money than time, you may want to outsource some of your content creation. Then you will know what to look for when you are looking for someone who can "write in your voice" – which is very hard to find.
 
Want to learn more about how you can create your own profit pulling content? Join me and Jeff Herring for a free workshop webinar to learn Jeff's insider tricks to creating Profitable Content That Practically Creates Itself.
 
Wednesday, May 23, 2013
 
 
****Bonus For LIVE Attendees Only ****
If you are on the webinar live (as opposed to catching the replay) Jeff will tweak and strengthen the content you create while on the webinar. 
About the Author:

Jeff Herring, The King of Content Marketing

Jeff Herring is The King of Content Marketing. Jeff has been building his own businesses with Content Marketing since 1994. With his exclusive Content Marketing strategies, Jeff has fast become a Living Legend of Quality Traffic Generation. He has long been the “behind the scenes” guy creating Direct Response Content for many top internet marketers and business leaders. Jeff is going to show you a simple yet powerful system for creating a repeatable end-to-end business that allows you to create, market and profit from your content at will, all without being a great writer or even writing one lousy word.

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About Denise Wakeman

Denise Wakeman is the co-founder of the AI Success Club and founder of the Marketing Trailblazers community. Since 1996, she has been leveraging content marketing strategies and tactics to help hundreds of businesses worldwide increase their online visibility and growth. Denise's passion for travel and innovation fuels her approach to business, inspiring her to think bigger and explore new frontiers in AI and digital marketing. As an early adopter and active experimenter, she navigates the evolving digital landscape, turning challenges into opportunities. Denise's excitement about integrating AI with content marketing makes her an invaluable ally for businesses seeking to thrive online.
Connect with Denise on Facebook,  LinkedIn, Instagram, and X.

Reader Interactions

Comments

  1. blankAndi the Minion

    Hi Jeff, excellent post, if I can add, one good reason to do it yourself is that if you have someone else do it for you and then your customers finally get to hear the real you they can often feel cheated or scammed.

    I remember watching a sales video with a slick American salesman’s voice introducing himself as ‘the person’, but when I sat on a webinar with the guy he turned out have a slow Indian accent. Not what I expected and I was kind of put off from him and his products.

    Regards
    Andi

  2. blankRebecca Livermore

    The example of the call to action and the comments are great. I definitely agree with the importance of including a call to action. On a recent post, I forgot the include a call to action and though I still got a fair number of likes and tweets, I got ZERO comments.

    This really showed how much difference the call to action makes. It’s almost like people didn’t know what to do since I didn’t flat out tell them!

    • blankDenise Wakeman

      Thanks for your comment, Rebecca. I tend to think that it’s not that people don’t know what to do, it’s that it doesn’t occur to them because there are hundreds of other things screaming for their attention. By asking for the comment, you’re bringing it top of mind where they can make a conscious decision to act or not. Blog on!

      • blankRebecca Livermore

        Denise,

        You may be right about that. I suppose it depends somewhat on the reader and how into blogs they are, if they blog themselves, etc.

        I do think giving them a specific call to action helps focus the direction of their comment (unless they chose to go a different direction with it, as I will admit I sometimes do).

  3. blankWalt Goshert

    Thanks Jeff and Denise,

    Three great points for business owners to adopt.

    And a great lesson in practice: Include a Call To Action in your content.

    • blankDenise Wakeman

      Thanks for stopping by, Walt. In my experience, most bloggers don’t include a call to action, yet that is the key to making your content work for you…blog on!