Lies! Rumors! Scandal! by guest author, Lou Bortone
The latest Lindsay Lohan TMZ episode? Nope. We're talking Online Video. That's right – Video Marketing may have more myths and misconceptions than most Hollywood tabloid stories. So let's set the record straight once and for all. Let's get all the misinformation out in the open and reveal the REAL truth about Video Marketing… There are plenty of lame excuses why some entrepreneurs still aren't embracing video as a promotional resource, so let's debunk some video myths:
Myth #1: Video is too damn technical.
The Real Deal: Video has never been easier, and it's surprisingly low-tech. Unlike "back in the day" when I worked at E! Entertainment Television, you do not need an editing suite full of fancy equipment. A $40 webcam or a $140 Flip Video camera is more than enough to get started. Need editing software? Forget it! Go to JayCut.com online and use their cool tools for free. It's not too techie anymore. If you can do PowerPoint, you can do video.
Myth #2: Video is too expensive/I need to buy equipment.
The Real Deal: Continuing on our earlier theme, you don't have to invest anything to get started with video. If you have a webcam, great. If not, you don't even need a camera to create video! Check out free websites like Animoto.com or OneTrueMedia.com to create easy videos on the fly with just photos and some music. And remember, video hosting sites like YouTube are completely free and easy to use. Online Video has truly become "low-hanging fruit" for marketers.
Myth #3: I need to look like Brad or Angelina to be on camera.
The Real Deal: YouTube has taken video to the masses, and allows us to be ourselves on camera, bad hair day or not! The truth is no one is watching your video to see "who you're wearing." They are watching to get ideas and information from you. In the world of online video, content always wins out over quality. Deliver value and don't worry about your wardrobe.
Myth #4: I don't have anything important to say/I don't know what to say.
The Real Deal: Seriously? You're an entrepreneur with a product or service to sell and you don't know what to say? There has never been an easier way to get YOUR message out to the masses than with video, so gather your thoughts and say your piece. If you're still camera shy and prefer to deliver your message another way, let's not forget those fast, fun and free online resources like Animoto, Jing, or OneTrueMedia. Just add photos and your text and you're on your way!
Myth #5: Video is just for the Internet Gurus and "big-time" online marketers.
The Real Deal: No way! The playing field has been totally leveled by online video. We all have access to the same equipment and resources. The best creative idea will always win out – not necessarily the marketer with the biggest list. Video has a low barrier to entry, so you definitely don't need to be a marketing superstar to get in the game. Your video does not have to be a Hollywood extravaganza (unless you want to hire me!) and you just need a creative way to deliver your message. There's no longer any need to feel intimidated or overwhelmed by video marketing.
So what's your excuse for not using video to build your brand and boost your business? 'Fess up to your video excuse below and we'll see if we can't debunk a few more myths! I look forward to seeing you on YouTube very soon!
Still need help getting started? Check out Online Video Made Easy, the home-study program that Denise and I created together. It is THE easiest and quickest way to tackle online video!
Lou Bortone is an Online Branding Specialist who helps entrepreneurs and coaches build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou's clients get more business and make more money, because Lou assists them with innovative online branding strategies, including social media marketing and online video coaching. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at www.LouBortone.com.