During a conversation with my business coach, we were discussing what happens to entrepreneurs and business owners in the Summer months. We both were getting a sense that business owners, particularly solo entrepreneurs, tended to back off on their marketing during the late Spring and Summer months.
There’s been a feeling of slowing down when I talk to other entrepreneurs. A desire to back off a bit and focus on fun Summer activities.
But we have no proof or statistics that this is actually true, so I decided to run a poll.
Will you help us out and select which response fits you best about how you market your business in the Summer? Are you a lazy marketer? Or on top of it year-round?
Believe me, I get it. The Summer is time to go to the beach, go on an Adventure away from the grind of daily life, or go camping with your pals and roast marshmallows over a campfire.
But what happens when Fall rolls around and you expect to run a successful launch for your new product or book, and you’ve been virtually absent for the last couple of months?
Please vote and share your views about Summer-time marketing, in the comments below.