Amazon has introduced a new program for Kindle publishers and Kindle owners who are Amazon Prime members.
For Amazon Prime/Kindle owners
You get a Kindle book to borrow for free each month from the Kindle Owners' Lending Library.
With Prime, Kindle owners can now choose from thousands of books to borrow for free including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates.
For Kindle Publishers
Amazon has introduced KDP Select. You agree to distribute your Kindle ebook for free to Prime members and exclusively on Amazon for 90 days and you get a share of a pool of money Amazon has set aside to compensate authors for the free loans to Prime members.
I've enrolled my new ebook, How to Make Your Blog the Centerpiece of Your Business, in the program. So, if you're an Amazon Prime member, you can borrow it for free. Otherwise, it's a whopping $.99 (99 cents!).
Amazon has also introduced a promotion tool for ebooks enrolled in KDP Select. You can promote your ebook 5 days out of the 90 days it's exclusive on Amazon. Not sure exactly how this works at the moment. However, as an author, it seems to me it would benefit you to offer at least one ebook in the KDP program and take the opportunity to promote it on Amazon. It can only be good for your visibility and introduce you to new readers.
The program launched today, so I cannot report much other than I enrolled one book and it's available now for free to Amazon Prime members. I'll let you know the results I got when my 90 days is up.
If you've enrolled your ebook(s) in the KDP Select program, feel free to post the links here in the comments.