Critical to the launch of any book, product, blog, service, etc. is getting massive visibility – getting seen by your ideal audience. To that end Michael Stelzner, founder of Social Media Examiner, and author of the brand new bestselling book Launch: How to Quickly Propel Your Business Beyond the Competition, devised a cool strategy for getting the word out about his book.
Mike invited 50 bloggers to write a review of the book. In exchange for receiving two copies of Launch, the blogger is also to come up with a contest to give away one of the books. Pretty clever. By inviting the blogger to write a review (and post the review on Amazon), and hold a contest, Mike is assured of creating a a lot buzz for the book, helping him extend his reach and connect with a bigger audience who may not know about him or Social Media Examiner yet (is that possible?).
I have two copies of Launch. My review will be posted at a later date since I just received the books and haven't had enough time to fully digest the material. And, I'm interviewing Mike about the book so you'll get some additional insights as well in the next week or so.
Do you want to win a copy of Launch?
I'm going to give away both my books because once I read my review copy, I'll happily pass it on to a lucky winner.
Here's the deal.
A core element of Mike's phenomenal success with Social Media Examiner can be summed up in this formula:
GC + OP – MM = G
"Great Content" plus "Other People" minus "Marketing Messages" equals "Growth"
For the book give-away contest I'm going to focus on "Other People" as that is a stand out feature on Social Media Examiner, known for insightful interviews with industry experts. Expert interviews are a major component in that you create excellent content from a credible person outside of your business, that helps, informs and inspires your audience. You also benefit by building a relationship with the expert, helping them get more exposure for their ideas.
To enter the contest to win one of two copies of Launch, you must submit a comment below.
- Tell us what expert in your industry you would most like to interview and why.
- If you have it, please include a link to the expert's website so we can check out them out too.
- Post your entry no later than midnight Eastern on Thursday, June 23.
- I will use random.org to pick the two winners.
By the way, if you haven't done so yet, you can download a free sample chapter of Launch. (While you're on the book site, click on the link at the top of the page that says "Spread the Word." Study what Mike has done to make it super easy for his fans and followers to help him get massive visibility. You can do this too for any product, book or business you want to launch.)
I can't wait to see your entry. And will you please do me a favor? "Like" and tweet this post so we can help Mike spread the word even further…thanks!