This is a guest post by Kathleen Gage of KathleenGage.com.
Why in the world would someone pay you for your knowledge?
Who’s the best fit
Do you know what you know?
Lots of competition out there
“What makes me different?”“What do (fill in with the group you would work with) absolutely need to know to become successful?”
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Kathleen Gage
The comments are spot on. It is about building trust and injecting “you” into your programs. Thanks for sharing.
Black Seo Guy
People usually pay people who they trust and can relate to. When people trust you, then they will pay you money for your knowledge..just that simple.
“Black Seo Guy “Signing Off”
Chase Sherman
I agree, your USP is something that also communicates your story and the underlying threads of connection people find in listening to you and what you have to say. If people are willing to pay you for your knowledge at a membership level, it seems like you’d want to inject a lot of personal philosophy and ideals into the curriculum. Because that’s partially why people came to you.