Seems everywhere I turn online these days, the hot topic is digital publishing: ebooks, ibooks, Kindle books, video magazines, podcasts, you name it. Whether you call it content marketing or self-publishing, digital or multi-media publishing is becoming an important element for every business to consider including in their marketing strategy. We're familiar with using blogs and video and audio as a way to create visibility and get our message out to our audiences. Now, if you haven't already, it's time to take the next step…
As you may know, I've been exploring and experimenting with the ins and outs of digital publishing for quite awhile. I converted an ebook into my first Kindle ebook nearly two years ago and now I have seven published.
You may also recall that Ellen Britt and I did a survey on how online entrepreneurs are integrating digital publishing into their businesses. (If you're wondering what happened to the report…we're working on it and aim to release it in early July…get on the early bird notification list here.) It's taking some time to analyze the data and create a great presentation.
In the meantime, on Pinterest, we've been creating a deep resource Pin Board of articles and blog posts about digital publishing trends. [Check out the board here.] Recently I pinned a cool infographic on how to create ebooks that sell. There are 14 great tips from successful ebook authors.
Ebooks are probably the easiest to create and most common form of digital publishing and at this point, I consider them mainstream in the online marketing world. If you're just getting started, study this infographic to get a sense of what you need to take into consideration when you create your first, or next ebook.
Have you created an ebook for your business? What's your #1 tip for creating a ebook that sells?
And remember, if you want to be first to get the Digital Publishing report Ellen and I are publishing, add your name to the early bird list here.