In case you missed the post on Build a Better Blog about how Google+ can help your blogging, I'm following up here as I've refined my thinking a bit more. I announced that I had set up two opt-in circles and have invited anyone who wants to get information about business blogging and online visibilty to add their G+ profile to a form and I'll add them to the circles.
I don't take credit for this idea. I saw a post by Chris Brogan where he announced a marketing circle and I'm modeling the idea.
As a business professional growing your business, it's essential to make it as easy as possible for people who follow you and love what you offer, to get the valuable information you create, find and filter for them. No longer can we focus all our efforts on building one email list (that's super important to do, though, since marketing messages delivered by email convert the best for sales). Our lists are everywhere now: Twitter followers, Facebook Friends, LinkedIn connections, YouTube subscribers and now, Google+ contacts.
Creating special circles for those who raise their hand and WANT to get your great content is simply another way of making yourself available where your raving fans congregate.
The beauty of opt-in circles is that you can limit what you share to only those who want it. I don't have to share every cool blogging tool or article with everyone I know (like what happens when you post a tweet), many of whom could probably care less. I can share with a limited circle of friends, colleagues, clients and others who WANT that info.
By the way, I realize that Circles are designed as a way for you to organize your contacts into groups by interest, topic, geography, etc. I'm suggesting here, another way to look at how you think about using G+ for your business.
What do you think? How are you using Google+ and organizing your Circles?
If you would like to be added to one or both of my opt-in circles, fill out the form here.