Have you tried different online marketing strategies…but your results keep coming up short? As the old saying goes “there are many different ways to skin a cat”.
One of the least known, but highest-payback, business models for online success is hosting your own ongoing expert interview series. No matter what market you serve…if you have a passion for a subject area…then you probably have what it takes to host your own interview series. And – it’s easier than you think!
Cathy Demers, host of the popular expert interview series “The Business Success Cafe” explains…
“You’ve heard it said ‘the gold is in your list’ so it’s no surprise that you need to implement strategies that can help you quickly build your list of targeted prospects.
But…that’s not enough.
You also need a really good ‘shovel’ so you can effectively mine your list…and turn those prospects into gold nuggets. By hosting your own ongoing expert interview series you can do both – at the same time!”
According to Cathy (with over 80 “Cafe” interviews under her belt – she’s an undisputed expert in applying this strategy), there are 8 BIG benefits to hosting your own expert interview series.
You should seriously consider hosting your own expert interview series if you want to:
Build your list of targeted prospects who want really want to hear from you. When you host an ongoing series you will quickly build a list of followers who are in your target market, who are hungry for information, and who are expecting you to provide it on a regular and continual basis. That’s the just the kind of list you want, isn’t it?
Gain visibility and credibility in ANY market. When you seek out, partner with, and then interview the experts in your field… you automatically elevate your own status and perceived expertise…just by being a gracious host and allowing others to share valuable information with your hungry market. No special skills or expertise required – it’s a beautiful thing.
Make More Money from Multiple Revenue Sources. No matter what target market you serve, there are several (often surprising) ways to monetize an expert interview series…even if you give the interviews away for free! For example, you can charge for replays, collect the interviews into bundles for resale, publish them as products, earn affiliate revenues from your experts, attract advertisers and sponsors…the list goes on and on. You don’t even have to pick just one.
On March 13…and Cathy Demers and I are going dive deep into the 8 Big benefits of hosting your own ongoing expert interview series. It’s going to be live and interactive (and free!) …so bring your questions – you’ll get the answers. Register Here.
Oh…and just so you don’t think hosting your own series is always a “bed of roses” (nothing is!) Cathy has promised to share some of the downsides and “gottcha’s” you will want to avoid when you host your own series. After 2 years hosting the Business Success Cafe…she’s earned her stripes…and a few scrapes and scratches along the way.
This interview is going to be illuminating, enlightening, inspiring, practical and useful…register here so you don’t miss it.
The idea which has come through this post is really great! By hosting expert interview series one can grow his audience in social media as well as elevate his/her status. Only thing i would like to suggest that if you could have elaborated more how expert interview series functions or few examples of expert interview series. So that those who are not aware of such marketing activities could have understood it vitality. Still there are lots of ideas has come up through this post
Nice post. I was checking continuously this blog and I am impressed! Very helpful information particularly the last part 🙂 I care for such information much. I was seeking this particular info for a long time. Thank you and good luck.
That’s a great idea. Will seriously think of going into hosting my own interview series. I agree that this strategy will help me in marketing new clients for my business. Thanks!
Enjoyed. Article about building your list . That would be good to start with 80 people that really want to hear from you.
Thanks for the post Denise wakeman.
I come to know about his model very first time but really liked it. Surely I will try to find time to today to listen the fruther conversation with Cathy Demers .
Cheers!
Keep it up Denise! visited this blog first time and really liked the content.
Looking forward to the series. Finding good people to work with is always the challenge and overcoming your personal limitations to asking is a challenge.
Hi Denise, great post. I think regardless of your tactics or the medium in which you communicate, one of the key things it to continually connect to your audience. Connect with the people who want to hear from you and provide value-add advice to those who have just met you. Cheers, Pat.