Joint venture partners and affiliates are a great way to boost your visibility, attract new clients and customers, and make more money. However, there is some etiquette involved in how you approach a potential joint venture partner.
A few days ago I was asked by my colleague Kathleen Gage to contribute some tips and advice about how to deal with an overwhelming number of joint venture requests. What I sent her is the list of 9 questions you see below. Kathleen's post, Leading Experts Share Top Reasons Why They Won’t Promote for Others, also includes excellent tips by Ellen Britt, David Perdew and Susan Lassiter-Lyons. As you'll see, we all share Kathleen's frustration about the number of promotion requests we get that are from people we don't know, have no relationship with, and are for products that are not a good fit for our communities.
Whether you're new to affiliate marketing or a seasoned marketer, I urge you to read Kathleen's post. The advice and tips are excellent. I especially like how Susan rewards her top ten affiliates at the end of the year!
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What's been your experience both receiving joint venture requests and asking others to be a joint venture partner? What has worked for you in building partnerships?
Nicole Dean
A few more that I would add are:
1. Have I tested my sales funnel to make sure everything runs smoothly?
2. Am I able to make it so easy to promote me that my potential JV friend will not be able to come up with any reason to say “no”?
3. Is my product so unique that there aren’t 100 other things like it on the market already?
Just a few questions that I ask myself before recruiting affiliates.
Thanks for posting about such an important topic!
N
Denise Wakeman
Hi Nicole, thanks for popping by and adding 3 great questions to the list. I invite you to add them to the List.ly list as well!
Jeff @ MissionPLR
So true! I’ll admit that I’ve made this mistake recently while getting my site up (not afraid to admit failure!). I came online with the hopes of serving people but I realized that I hadn’t formed connections with them yet or gave them the support they needed.
I’m definitely on mission now to correct that – posts likes this are very comforting knowing that there is a right direction to go in!
Denise Wakeman
Hi Jeff, thanks for stopping by and sharing your experience. Marketing online is never quick, despite was some “gurus” would like you to believe. It’s all about the relationships which are so much more rewarding and lucrative in the long run. Blog on!
Ellen Britt, PA, Ed.D.
Denise, thanks for this list of questions! These are so needed by beginning and even seasoned entrepreneurs as they begin to reach out to others to help them promote and grow their businesses. Plus, I love the use of List.ly…
Denise Wakeman
Ellen, writing this list of questions was a good exercise for me as a reminder of what I need to do the next time I launch a new program and look to enroll my affiliates to help with promotion.
Kathleen Gage
These are great questions people should consider as they approach JVs. Thanks for the insights Denise. I recommend everyone who is serious about building solid relationships that will benefit everyone read this post.
Denise Wakeman
Thank you, Kathleen…you were the source of inspiration! I’ve been posting and sharing your post on JV partnerships all over. It’s super important for everyone who wants to work with affiliates.