9 Questions to Answer Before You Approach a New Joint Venture Partner

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Joint venture partners and affiliates are a great way to boost your visibility, attract new clients and customers, and make more money. However, there is some etiquette involved in how you approach a potential joint venture partner.

A few days ago I was asked by my colleague Kathleen Gage to contribute some tips and advice about how to deal with an overwhelming number of joint venture requests. What I sent her is the list of 9 questions you see below. Kathleen's post, Leading Experts Share Top Reasons Why They Won’t Promote for Others, also includes excellent tips by Ellen Britt, David Perdew and Susan Lassiter-Lyons. As you'll see, we all share Kathleen's frustration about the number of promotion requests we get that are from people we don't know, have no relationship with, and are for products that are not a good fit for our communities.

Whether you're new to affiliate marketing or a seasoned marketer, I urge you to read Kathleen's post. The advice and tips are excellent. I especially like how Susan rewards her top ten affiliates at the end of the year!

Top Questions About Digital Publishing for Entrepreneurs
Top Questions About Digital Publishing for Entrepreneurs

Denise Wakeman Top Questions About Digital Publishing for Entrepreneurs

Denise Wakeman | 10 items | 3446 views

Based on 2012 Digital Publishing Industry report published by The Future of Ink, these are the top questions online entrepreneurs want to know about digital publishing. Learn more details about the questions as well as info and demographics about how online entrepreneurs are using digital publishing in their marketing strategy. You can get the FREE report at http://thefutureofink.com

Source: http://thefutureofink.com/digital-publishing-industry-report-2012/

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  1. 1. How do I get started with digital publishing?

    How do I get started with digital publishing?

    The number one question entrepreneurs want answered is how they can quickly and easily get started publishing their content in digital form.

  2. 2. How do I market my ebooks?

    How do I market my ebooks?

    Online entrepreneurs want to know how to best market their digital content.

  3. 3. How do I properly format my ebooks?

    How do I properly format my ebooks?

    Many online entrepreneurs are concerned, and rightly so, with proper formatting.

  4. 4. Which platforms should I use to publish my content?

    Which platforms should I use to publish my content?

    Many online entrepreneurs want to know how to choose which publishing platform to use.

  5. 5. How do I get the knowledge in my head, into an ebook?

    How do I get the knowledge in my head, into an ebook?

    Many online entrepreneurs have concerns related to the actual writing of the book, whether digital or print.

  6. 6. How do I get more exposure and visibility for my ebooks?

    How do I get more exposure and visibility for my ebooks?

    Many online entrepreneurs are very concerned about getting maximum exposure and visibility for their digital books.

  7. 7. Where can I find trusted places to outsource work?

    Where can I find trusted places to outsource work?

    Many online entrepreneurs want recommendations for places to outsource many of the tasks associated with digital publishing.

  8. 8. How do I research the best niche to write about?

    How do I research the best niche to write about?

    Many online entrepreneurs had questions about researching and picking a niche.

  9. 9. Can I really make money with digital publishing?

    Can I really make money with digital publishing?

    Naturally, many online entrepreneurs want to know how to make money selling their digital content.

  10. 10. How can I best market my digital publishing services?

    How can I best market my digital publishing services?

    In addition to questions directly related to digital publishing, some online entrepreneurs want to know how to sell their services to people interested in digital publishing.

View more lists from Denise Wakeman

What's been your experience both receiving joint venture requests and asking others to be a joint venture partner? What has worked for you in building partnerships?

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  1. says

    A few more that I would add are:

    1. Have I tested my sales funnel to make sure everything runs smoothly?
    2. Am I able to make it so easy to promote me that my potential JV friend will not be able to come up with any reason to say “no”?
    3. Is my product so unique that there aren’t 100 other things like it on the market already?

    Just a few questions that I ask myself before recruiting affiliates.

    Thanks for posting about such an important topic!
    N

  2. says

    So true! I’ll admit that I’ve made this mistake recently while getting my site up (not afraid to admit failure!). I came online with the hopes of serving people but I realized that I hadn’t formed connections with them yet or gave them the support they needed.

    I’m definitely on mission now to correct that – posts likes this are very comforting knowing that there is a right direction to go in!

    • says

      Hi Jeff, thanks for stopping by and sharing your experience. Marketing online is never quick, despite was some “gurus” would like you to believe. It’s all about the relationships which are so much more rewarding and lucrative in the long run. Blog on!

  3. says

    Denise, thanks for this list of questions! These are so needed by beginning and even seasoned entrepreneurs as they begin to reach out to others to help them promote and grow their businesses. Plus, I love the use of List.ly…

    • says

      Ellen, writing this list of questions was a good exercise for me as a reminder of what I need to do the next time I launch a new program and look to enroll my affiliates to help with promotion.

  4. says

    These are great questions people should consider as they approach JVs. Thanks for the insights Denise. I recommend everyone who is serious about building solid relationships that will benefit everyone read this post.

    • says

      Thank you, Kathleen…you were the source of inspiration! I’ve been posting and sharing your post on JV partnerships all over. It’s super important for everyone who wants to work with affiliates.