Are you ignoring the small sales, thinking they aren't worth pursuing?
On my recent webinar "From Blog to Kindle eBook: How to Create New Revenue Streams with Amazon's Kindle eBook Program"** I shared a screenshot from my July sales to date for my Kindle eBooks. The total was about $20. Doesn't sound like much, does it? Why would I spend my time creating ebooks if I'm only making a few bucks a month?
Talking with a colleague who attended the webinar, he gave me some feedback about showing such a small revenue number for my sales. He had a good point, that it may have discouraged some people to think they may make only a few dollars from their Kindle ebooks. I could have found a screenshot with higher numbers.
But, here's the point I was making on the webinar…this is an additional revenue stream, not my sole income. If I wanted to make thousands of dollars a month on Kindle, which some authors do, I'd have to be doing more than compiling blog posts as ebooks. I'd also have to be marketing full time to drive traffic to my books.
This goes directly to the purpose of your ebooks. For me, they are lead generators. And, as I pointed out to my friend, I'm actually getting paid for my leads, when someone buys an ebook and then signs up for a free gift that's offered in the ebook, they have paid me to get on my list. Not bad.
Now, here's the true story that may change the way you think about the small sales…
During an intake session with a new client, she told me exactly how she found me.
She was doing a Google search for how to add images to a blog post. One of the search results was a Kindle ebook I offered on Amazon. She bought the ebook for 99 cents. Next she checked out some of the resources I recommended and opted in to a free webinar which added her on my email list. Then, about 30 days later, when I offered a group coaching program, she knew it was the right program at the right time and I was the right person for her to study with.
So, that $.99 ebook became a $500 sale.
That's why I do it. Not to get rich on Kindle ebooks, but to attract the right people to my site and my community and then make an offer that can solve a problem for them.
Does it make sense now, why I'm not worried about whether I make $10 or $100 dollars on Kindle? It's passive revenue and frankly, a dollar is a dollar and all those little sales do add up! It's all good and also helps me build my visibility, credibility and business.
That's what I want for you, too, and I know you can do it too. I appreciate that my friend brought up the issue so I could share the story with you. While I can't promise you the same results, I can promise that if you don't leverage the tools at your finger tips – like easy publishing on the biggest ecommerce site on the web – you may struggle a little more to build your business.
Do you have story about how a small sale led to a big sale? I'd love to hear about your success, and your challenges in the comments below.