In this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring to the recent rage for using tools like Vine for six second videos and Instagram to create fifteen second videos.
These and other video tools mentioned in the video (links below), are an excellent way to create microcontent to create awareness, visibility and drive traffic to your long form content, your offers and your business.
For your convenience, included below is the mp3 from the live interview with Lou Bortone.
Links to the video apps mentioned in the Hangout
- Vine – http://vine.co
- Instagram – http://instagram.com
- Keek – http://keek.com
- Viddy – http://viddy.com
- Glide – http://www.glide.me/
- Tout – http://www.tout.com/
- Mailvu – http://mailvu.com
To see how some brands are using Vine in their marketing, check out this post on Small Business Trends.
If there are other short form video apps you know about and we didn’t mention, please post them here. You’re also welcome to post links to short form videos you’ve created to promote you business. I’d love to see you creativity!
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