The joys of technology. In the second Adventures in Visibility Hangout, I invited Dr. Rachna Jain of Profitable Popularity, to talk about visibility vs. profitability.
We were a few minutes into the conversation when the Hangout crashed. We scrambled to get back online and carried on. Like I said in the first hangout, it’s an adventure and an experiment.
Rachna Jain is the author of Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity. We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability. And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability.
The video is about 22 minutes and has some important nuggets of wisdom from Rachna.
Enter to Win a Book
I have two copies of Internet Marketing for the Rest of Us, that Rachna has generously given me to give away to two lucky winners.
At minute 8:20, Rachna talks about Jain’s Hierarchy of Business Needs which is illustrated below:
If you would like to enter the contest to win one of the two books, tell us in the comments below at what level you’re currently working, on the Hierarchy of Business Needs. You may be in the early stages of your business and at the second level of building a financial reserve. Or, you may wondering how you create a lasting legacy. What do you need to do to move to the next level?
If that’s too much info to reveal, go ahead and post a comment about why you want to win a copy of Rachna’s book. That’ll get you in the contest too.
We will review your responses and pick two winners to receive a copy of Rachna’s new book. The winners will be selected on Monday, April 28. If you don’t want to wait that long, you can get either a digital or physical autographed copy of the book right now.
Don’t miss the next Adventure in Visibility. Sign up now to get announcements and replays.
I have been working diligently to master online marketing since launching my book, Secrets of the Marriage Mouse last September. My next book is due out in June and I work every day to build visibility through marketing and PR. Every day I do 3-5 marketing activities designed to build sales and reach. Secrets of the Marriage Mouse went to #1 on Amazon in 3 categories which was great; but without ongoing marketing, the sales slow and the rankings fall.
I will value your book and hope I win a copy.
Congratulations Marcia, you’re getting a copy of Rachna’s book. I’ll be in touch to get your mailing address.
Oh my! I just started a micro online businesses selling craft supplies. I am on a steep learning curve and I am not even on the first step (financial sustainability), but learning, learning every day! So any help and resources are welcome.
Congratulations, Paola, you’re getting a copy of Rachna’s book. I’ll be in touch to get your mailing address.
I enjoyed your interview with Dr. Rachna Jain. I also use Maslow’s Hierarchy of Needs in explaining my system for improving employee morale. I put myself in the “Grow popularity, relationships, and community” level of Rachna’s hierarchy. Here’s why:
• I have valuable, high content products
• I send a weekly newsletter to over 9,000 subscribers.
• I also have a blog that I recently switched from TypePad to WP that I am posting on.
• I have over 70 articles on EzineArticles.com
• I’ve made a few videos for YouTube
• I have Facebook, Twitter, and now Google+ accounts that I don’t do much with except tweet what I am posting on my blog.
I would love to win Rachna’s book to get more of her wisdom, and hopefully get to the next two levels of her Heirarchy of Business Needs.
Congratulations, Harriet, you’re getting a copy of Rachna’s book. She will be in touch with you directly to get your mailing address.
Thank you Denise and Rachna. I look forward to reading and learning how to reach the higher levels.
Denise, you helped me years ago when I set up my TypePad blog, so I’m a long time fan.