This Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by and .
The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we honed in on how to manage your social content so you get optimal visibility.
Some of the topics we discussed during the live interview are:
✔ How to feed the Content Monster
✔ How to pass the reshare test
✔ Curated vs. original content
✔ And much more!
Check out the event page for comments, questions and photos.
(The video is timestamped on the YouTube page.)
Key Moments Not to Miss
3:36 Focus on feeding the content monster
7:14 Does your content pass the Reshare test?
8:59 Guy demos how he finds and shares content
12:16 Why show content not related to your brand and business
15:27 Schedule your posts with social media management tools
20:35 Example of how a restaurant can use social media
26:03 Demo of creating an image in Canva
29:12 Guy demos how to create a Kindle ebook cover with Canva
32:54 Question from Jeff Sieh about what to expect in social in 2015
36:10 Take the social media quiz on http://artof.social
Resources Recommended by Guy and Peg
Download the Audio
For your convenience, the mp3 is posted below, from the live Hangout with Guy and Peg.
About the Guests
Guy Kawasaki is the chief evangelist of an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.
Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.
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