Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.
Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility.
On the show Carey and I discuss:
- Carey Peña’s story
- What you can learn from Journalism about storytelling
- How to tell your story with your headlines
- How to use storytelling for networking and marketing
- Tips for telling compelling stories your audience wants to hear
This is a replay of the live broadcast with Denise Wakeman and Carey Peña. If you prefer to watch on YouTube, click here.
During the Q&A, Bonnie Frank asked Carey if she had always been comfortable on camera. Carey’s response was “no” along with this tip for dealing with the butterflies that comes with being on video, especially live video…
Recommended Reading
How to Build Your Brand with Live Video
Going Off the Beaten Path to Build a Brand
Blab Your Way to More Visibility
Download the Audio
For your convenience, the mp3 is posted below, from the live show with Carey:
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About the Guest
Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15-year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly. Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire, and Engage in a meaningful way.
Join Me for Future Adventures in Visibility
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(if you enjoyed this interview, please rate and review it on iTunes!)
Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!
Trudy Van Buskirk
AND we all have many stories in our lives … I suggest that people can look at photos since they were a child .. to get ideas for stories to use .
Denise Wakeman
And thank you @ShanJHernandez for helping out behind the scenes, your comments and introducing me to Carey!
TechBloke (Saad)
@ShanJHernandez I just finished a show about snapchat..so i am getting everyone’s snapchat
Joselito Laudencia
Great blab! Thanks Denise and Carey 🙂
Shannon Hernandez
He definitely gets into a zone before he does it. The talk he gave at Podcast Movement was rehearsed hundreds of hours.
Bonnie Frank
How reporters can really let the rest of us know what’s REALLY going on
Bonnie Frank
@ShanJHernandez I am fascinated by that b/c he never seems nervous when he’s delivering
Shannon Hernandez
@bonnielfrank I remember seeing Pat speak at NMX earlier this year and he said he was nervous. He said the same thing at Podcast Movement!
Shannon Hernandez
@bonniefrank I remember talking with Pat at Podcast Movement and he said he was nervous.
Bonnie Frank
@techblokedotcom Love Pat!
TechBloke (Saad)
he is an awesome bloke.. very down to earth
Silke Zanker
Notes and powerpoints…many presenters get stuck because of their powerpoint.
Shannon Hernandez
I’ve always used notes as a backup in case I need help, but I never use my complete notes when interview someone.
TechBloke (Saad)
@bonnielfrank hey bonnie
Bonnie Frank
Hey Saad!
The Branding Cupid
Thank you!
Shannon Hernandez
standby @michaelrwhitson. Carey is going to start interviewing you! She’ll get you to tell your story now!
Bonnie Frank
Exactly! Just start w/one or two things
Joselito Laudencia
I love Denise’s travel stories…and her running too…
Joselito Laudencia
Nice. Tapping into why I’m passionate about my work is a nice way to find one of my stories.
Bonnie Frank
I think most people think that…but they’re wrong
The Branding Cupid
That is how I help my clients — Creating Targeted and Attractive Images but also showing the real, raw, you.
Jon Leland
Right. Storytelling is different than journalism. AND there are so-called professional journalists who also dis-serve our democracy by pretending that their opinions are facts.
The Branding Cupid
Having a Magnetic Brand Name also is essential to getting known.
Shannon Hernandez
@jeffsieh gettin’ the mention from @CareyPenaTV
The Branding Cupid
Having a Story and then Visuals that Enhance your story is what branding is really.
Jon Leland
http://www.americanpressinstitute.org/journalism-essentials/what-is-journalism/
Jon Leland
the meaning of “journalist” is getting bigger. Not sure I agree.
Shannon Hernandez
You hit the jackpot on this one @denisewakeman LOL!
ArtJones
Storytelling is primordial
CareyPenaTV
@DeniseWakeman We’re totally ready for you!! -SH
Denise Wakeman
Counting down… looking forward to this conversation wtih @CareyPenaTv!
Denise Wakeman
Have questions about how to use storytelling in your online marketing? Post them here for @CareyPenaTV