Facebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale.
It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime.
Amy and I discussed:
- How to increase your visibility and Facebook engagement (without investing in ads)
- What works NOW to encourage engagement on your content
- The features of an action-worthy post
- Recent news about the demise of like-gating
- Click-bait and why you don’t want to do it
- Using Graph Search to find your niche audience
Check out the event page for comments, questions and photos.
(the video on YouTube also includes timestamps; scroll down the page if you prefer audio or reading a transcript)
Key concepts you’ll want to listen to are located at the following times in the video:
4:06 6% of content you post on Facebook page gets seen in the newsfeed
5:47 Is there a hierarchy in engagement actions
6:53 How do we get people to comment?
9:15 What’s an “action worthy” post
14:13 Profile vs. Page engagement
15:51 Denise shares experience of getting engagement to Page via email
18:33 What is like-gating and why is it no longer available?
22:34 What is click bait?
25:28 Amy recommends Graph Search
30:01 One more way to get comments and likes…
31:07 What’s best content to advertise?
32:49 Amy’s most memorable Adventure
Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and the creator and host of the popular podcast, Online Marketing Made Easy. Amy has worked with mega brands such as Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where for 6 years she oversaw his content development team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses across industries how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers.
For your convenience, the mp3 and transcript are posted below, from the live Hangout with Amy.
Do you have a question about how to create a more visible presence on the Web? Click here to record your question for me and I may include it along with my answer in an upcoming show!
To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.