You’re invited to join me for a special live interview with Mari Smith, social media passionista and best selling author of the hot new book The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.
Mari and I will be discussing the subject of her book…relationship marketing.
Some topics we’ll cover are:
- What is “relationship marketing” and what’s new about it?
- What skills marketers need to develop for today’s business climate
- How do you manage social media without it consuming your life
- How your support team can impact your marketing
- Mari’s tips for creating a profitable network
- …and so much more!
Date: Tuesday, November 8, 2011
Time: 10:00 am Pacific Time (11 am MT, 12 pm CT, 1 pm ET)
Listen in via phone or webcast
If you can’t attend the live event, use the form on the right to register and you will receive the audio replay!
About the book…
People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.” But now, the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. And businesses that master both new and traditional ways of nurturing customer relationships are winning the largest slice of market share.
In The New Relationship Marketing, passionate social marketing leader Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. The pressure is on to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. The New Relationship Marketing offers proven tactics to develop and hone a solid marketing skill set for the digital age.
Join me and Mari for a lively discussion about The New Relationship Marketing!