A Get-It-Done Masterclass for Creating and Delivering Content Upgrades
February 22, 2017 at 1 pm PT
A content upgrade is bonus content your site visitors can get access to in exchange for their email address. Unlike traditional “site-wide” lead magnets, content upgrades are unique to the specific content that people are already reading or listening to on your site.
Example: you write a 10-step blog post and the content upgrade a reader can opt-in for is a checklist of the steps you outlined in the post. Or a template, or a transcript from a video, or an audio post.
This how you build a highly targeted email list of prospects.
And here's what I know.
Most biz owners will never take the time to to create content upgrades. They will be continually frustrated about the lack of growth in their email list and their business.
So, if you were to add this tactic to your marketing strategy and create bonus content for just 20% of your blog posts, you would have a great opportunity to leap frog past your niche competitors.
You can do this on your own. Do a Google search and you'll find dozens, if not hundreds of articles about content upgrades. But, and this is a big but, will you do it?
This masterclass gives you the training, accountability, support and feedback to be successful and create a process for consistently creating content upgrades that you can implement time and time again.
DURING THIS 4-WEEK MASTERCLASS YOU WILL LEARN:
What content upgrades are and why they're an important addition to your content marketing strategy and critical for building an email list of targeted prospects and leads.
7 kinds of content upgrades that are quick and simple to create.
The 5 steps for creating and delivering a content upgrade your visitors want.
How to integrate your bonus content with your blog and email list provider. By the end of the Masterclass, you'll have a content upgrade created, set up on a popular blog post and ready to deliver.
Free tools you can use to create and deliver your content upgrades.
Denise Wakeman is a Digital Marketing Strategist and Founder of The Blog Squad. Over the past 20 years, Denise has worked with hundreds of authors and online entrepreneurs to help them build their business by strategically using social marketing to get more visibility, traffic, leads, customers, and opportunities. As an early adopter and active experimenter, you can depend on Denise to help you navigate through the grand adventure of growing your business on the Web!