30 Day Online Visibility Challenge | How to Win A Copy of Seth Godin’s New Book!

Is 2015 the Year of Better Visibility and more business opportunities for you? If so, please read on… (scroll down to get the book give-away info!)

No matter how much visibility you have now, it could be better, right? This is something I feel quite urgent about, especially when I talk to entrepreneurs who are struggling to get on the radar of more people they can serve. Usually they’re not sure what to do so they don’t do much of anything. If that describes how you feel, the truth is that if you don’t address your visibility needs sooner rather than later, it’s going to continue to be a long, tough, uphill slog. 

But, it doesn’t have to be. [Read more…]

How to Stay Visible Online When You’re Having an Adventure Offline

Denise at the Taj MahalAs a solo or small business owner, it can be difficult to get away from your business.  You may feel guilty because generating income is solely your responsibility. Or you worry that people will forget you if you’re not showing up on social networks in your usual way.

I get it. I just spent two weeks in India and as a solo business owner, I had to decide if I would just disappear for awhile and not worry about it, or make a careful plan to stay visible online. I’m sure you can guess that I chose the later.

I developed a two-prong strategy for staying visible while I was on vacation. You can easily do this, too. [Read more…]

How to Plan and Create Captivating Visual Content | Adventures in Visibility with Peg Fitzpatrick

Peg Fitzpatrick on Adventures in VisibilityIn this episode of Adventures in Visibility, I’m pleased to welcome the fabulous and prolific Peg Fitzpatrick. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients.

One of Peg’s talents is creating visual content and her posts always stand out as a result. On this show, we discuss the why and how of creating captivating visual content so your audience is compelled to click and share. [Read more…]

Ask Denise – How Often Should I Post to Get Visibility?

Ask Denise - How Often Should I Post to Get Visibility?

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

[Listen to the post if you prefer audio]

The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more…]

11 Reasons Why I Love Google Plus (and why you will too!)

I’m making an assumption that after you read this post, if you’re not already enamored with Google+, you’ll be inspired to get on board and explore how the social network can boost your visibility and your business.

11 Reasons Why I Love Google+ And You Will Too!

You may already know I’m a self-confessed Google FanGirl. I’ve been shouting from the virtual roof tops about how great Google+ is for more than two years…on webinars, in Hangouts and at speaking gigs. I’ve taught classes and work with private clients to get them up and running on Google+ with a strategic plan. 

Yet, I’m still asked daily why in the heck someone should add yet another social platform to their already overwhelming marketing plan. [Read more…]