How to Find Your Ideal Client on Social Media

How to Find Your Ideal Client on Social MediaAwhile back I asked you and others in my social networks:

What’s your biggest question about creating visibility for your business, on the Web?

I received over 60 questions (to date) and was moved by the frustration so many online entrepreneurs expressed about how to get their message heard and seen in the cacophony of the Web.

11% of the questions were a variation on the question of “how to find your ideal client on social media sites.”

Many people wanted to know how to find “the right audience, fast” or how to “find new people” or how to “build a passionate community.” 

Excellent questions. I want to be clear though, I’m not going to tell you that it’s a fast and easy process to build an audience of your ideal clients. They are not waiting together in a group, hoping you’ll find them. They are not hanging out in one place.

And, once you find them, what do you do?

There are some things you can do to get the ball rolling… [Read more...]

5 Ways to Use Text Images to Promote Your Content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more...]

How Do You Create a Visible Presence on the Web?

"Get an Online Visibility Boost with 7 Easy-to-Implement Tips!"How to create a visible presence on the Web is a conversation I have with at least one person every day. The options are endless; there are myriad tools, and even more tactics you can employ. 

How do you choose and more importantly how do you know what do? That’s the question that needs to be answered if you expect to have a profitable online business.

Since 2004 I’ve been addressing the visibility challenge for online entrepreneurs. With every new social network, new strategies and tactics are required. It’s an evolving and ever-changing challenge. And when social marketing is not the core of your business, much less your expertise, it’s an even bigger challenge. [Read more...]

How to Help Your Audience Use Your Content [#CoolTool]

Cool Tool! How to Help Your Audience Use Your ContentHow do you encourage and help your audience use your content? It’s a big frustration for many product creators, as well as coaches and consultants who produce fantastic training programs and then discover that only a small percentage of the people who try or buy, actually use your product.

You spend a lot of time carefully creating a product, e-course, step by step guide…

You promote your “thing”…

People sign up to get your “thing”…

Now what? How can you ensure your new client or prospect actually uses the content you have lovingly created for them to get a big transformation in their business or life?

How can you help your audience use your content? [Read more...]

How to Use Google Hangouts on Air to Boost Your Visibility

Visual-Content-Marketing-Show-Episode-5-Using-Google-Hangouts-to-enhance-your-online-visibilityI’ve said it before and I’ll say it again… I’m a Google Fangirl and I love Hangouts on Air.

So, when Krishna De asked if I would be a guest on her Visual Content Marketing Show, to talk about how to use Hangouts to boost your visibility on the web, of course I said yes!

Krishna and I have been following each other around the Web since 2005, yet this was our first live meeting. I enjoyed our conversation and I was told my enthusiasm for the subject came through (thanks Stephan!).

Below the video I share a few additional thoughts about Google Hangouts on Air and links to a couple of the tools I use. [Read more...]