11 Reasons Why I Love Google Plus (and why you will too!)

I’m making an assumption that after you read this post, if you’re not already enamored with Google+, you’ll be inspired to get on board and explore how the social network can boost your visibility and your business.

11 Reasons Why I Love Google+ And You Will Too!

You may already know I’m a self-confessed Google FanGirl. I’ve been shouting from the virtual roof tops about how great Google+ is for more than two years…on webinars, in Hangouts and at speaking gigs. I’ve taught classes and work with private clients to get them up and running on Google+ with a strategic plan. 

Yet, I’m still asked daily why in the heck someone should add yet another social platform to their already overwhelming marketing plan. [Read more...]

How to Newsjack Events to Build Your Visibility

Right now, as I write this post, there is a battle going on over ebook pricing between Amazon.com and Hachette books. It’s a bit David and Goliath in scope considering the size of Amazon. 

If you owned an independent bookstore, how could you use the Amazon/Hachette dispute to your advantage?

Many Hachette authors are jumping into the fray, denouncing Amazon for its bullying tactics, the most notable being Stephen Colbert’s rant on his show. [Read more...]

How to Find Your Ideal Client on Social Media

How to Find Your Ideal Client on Social MediaAwhile back I asked you and others in my social networks:

What’s your biggest question about creating visibility for your business, on the Web?

I received over 60 questions (to date) and was moved by the frustration so many online entrepreneurs expressed about how to get their message heard and seen in the cacophony of the Web.

11% of the questions were a variation on the question of “how to find your ideal client on social media sites.”

Many people wanted to know how to find “the right audience, fast” or how to “find new people” or how to “build a passionate community.” 

Excellent questions. I want to be clear though, I’m not going to tell you that it’s a fast and easy process to build an audience of your ideal clients. They are not waiting together in a group, hoping you’ll find them. They are not hanging out in one place.

And, once you find them, what do you do?

There are some things you can do to get the ball rolling… [Read more...]

5 Ways to Use Text Images to Promote Your Content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more...]

How Do You Create a Visible Presence on the Web?

"Get an Online Visibility Boost with 7 Easy-to-Implement Tips!"How to create a visible presence on the Web is a conversation I have with at least one person every day. The options are endless; there are myriad tools, and even more tactics you can employ. 

How do you choose and more importantly how do you know what do? That’s the question that needs to be answered if you expect to have a profitable online business.

Since 2004 I’ve been addressing the visibility challenge for online entrepreneurs. With every new social network, new strategies and tactics are required. It’s an evolving and ever-changing challenge. And when social marketing is not the core of your business, much less your expertise, it’s an even bigger challenge. [Read more...]