Ask Denise – How Often Should I Post to Get Visibility?

Ask Denise - How Often Should I Post to Get Visibility?

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

[Listen to the post if you prefer audio]

The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more...]

11 Reasons Why I Love Google Plus (and why you will too!)

I’m making an assumption that after you read this post, if you’re not already enamored with Google+, you’ll be inspired to get on board and explore how the social network can boost your visibility and your business.

11 Reasons Why I Love Google+ And You Will Too!

You may already know I’m a self-confessed Google FanGirl. I’ve been shouting from the virtual roof tops about how great Google+ is for more than two years…on webinars, in Hangouts and at speaking gigs. I’ve taught classes and work with private clients to get them up and running on Google+ with a strategic plan. 

Yet, I’m still asked daily why in the heck someone should add yet another social platform to their already overwhelming marketing plan. [Read more...]

How to Newsjack Events to Build Your Visibility

Right now, as I write this post, there is a battle going on over ebook pricing between Amazon.com and Hachette books. It’s a bit David and Goliath in scope considering the size of Amazon. 

If you owned an independent bookstore, how could you use the Amazon/Hachette dispute to your advantage?

Many Hachette authors are jumping into the fray, denouncing Amazon for its bullying tactics, the most notable being Stephen Colbert’s rant on his show. [Read more...]

How to Find Your Ideal Client on Social Media

How to Find Your Ideal Client on Social MediaAwhile back I asked you and others in my social networks:

What’s your biggest question about creating visibility for your business, on the Web?

I received over 60 questions (to date) and was moved by the frustration so many online entrepreneurs expressed about how to get their message heard and seen in the cacophony of the Web.

11% of the questions were a variation on the question of “how to find your ideal client on social media sites.”

Many people wanted to know how to find “the right audience, fast” or how to “find new people” or how to “build a passionate community.” 

Excellent questions. I want to be clear though, I’m not going to tell you that it’s a fast and easy process to build an audience of your ideal clients. They are not waiting together in a group, hoping you’ll find them. They are not hanging out in one place.

And, once you find them, what do you do?

There are some things you can do to get the ball rolling… [Read more...]

5 Ways to Use Text Images to Promote Your Content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more...]