You are here: Home / Archives for Online Video
Leave a Comment

The Fast and Easy Way to Create Online Video

Two billion video views per day. And that's just on YouTube.

Despite the stunning numbers and the data proving online video is not only here to stay but is one of the most powerful tools you can use to create awareness and connect with your audience, there are still holdouts. 

I understand. Though I've been creating videos since 2006, I was reluctant too, at first. Getting started with video can seem overwhelming and confusing. And many find it complicated or quite simply, don't want appear on camera.

If you're a solopreneur, consultant, coach, speaker, author or trainer and you've been reluctant to use video to create content as way to reach your clients and blog audience, there is an easy way! 

[Read more...]

Filed Under: Online Video Tagged With: , ,
2 Comments

4 Lessons Content Marketers Can Learn from Viral YouTube Videos

This is a guest post by Nadia Jones.

Viral Video on YouTube

Recently, the New York Times featured an article detailing the lives of those whose YouTube videos generated wild—and unexpected—success. The ability of otherwise “normal” people to become instant celebrities on the Internet demonstrates that there is no better time than now to achieve recognition on a national, or even global, scale. Of course, luck is the essential component when making a silly or entertaining video that millions watch and share, but there are several aspects of YouTube videos gone viral that content marketers can learn from. Here are a few lessons:

1. Look for entertainment or enlightenment in the mundane.

One thing that is common to nearly all viral YouTube videos is that they deal with fairly mundane scenarios—a kid coming home from the dentist, a man amazed at seeing a double rainbow, or a pet doing something silly, to name a few examples. What makes these videos interesting is that everyone can relate to each occurrence in some way or another.
 
YouTube Preview Image
 

[Read more...]

Filed Under: Online Video Tagged With: , ,
5 Comments

How to Use Online Video to Boost Your Visibility on the Web

All Video Sites - The ListHere’s a gift for you today…a quick lesson in how to use online video to boost your visibility…something I was thinking about and wanted to share with you. If you read my blogs or are a fan of my Facebook page, you know I occasionally post short videos with tips about how you can boost your online visibility.

You can find the videos on Biz Tips Blog.

You can find them on my YouTube channel.

You can find them on my Facebook Page.

You can subscribe to them on iTunes.

Why so many places?

I’m leveraging multiple platforms so I can put my video content in front of potential clients where they are hanging out.

Someone who searches YouTube may find my channel and discover my content for the first time.

Someone who friends me on Facebook, may not know I have a blog (yet!).

Someone who does a search on iTunes, probably never saw my blog or my Facebook page.

Someone doing a search on Google for tips about creating online visibility will probably find my blog because it’s indexed nearly every day as a result of steady, fresh content and I’m working on dominating this keyword phrase.

One 3 minute video is leveraged over and over. A few viewers here, a few viewers there…it all adds up and sends prospects back to my sites, my mailing list and my programs. Of course the key here is making sure there is a call to action and a link back to your blog or landing page with an invitation to learn more.

None of this is difficult to do and it all produces results over time. Some tasks are automated and some can be done by a VA (virtual assistant).

I hope this inspires you with ideas about how you can leverage your own expertise and content.

Have a great day and blog on!

Boost Your Visibility

 

Creative Commons License photo credit: HH-Michael

Filed Under: Online Video, Online Visibility Tagged With: , , ,
5 Comments

YouTube Search Stories – Tell Your Story in 35 Seconds

Last year YouTube debuted a video creation tool called Search Stories. The idea is that every search tells a story. It's super simple to use and outputs a 35 second video – with sound track – that tells your story via Google search results.

You enter up to 7 search terms. You then select whether results are from all Web pages, images, blogs, Google maps, news, products or books. A screen shot of what will show in the video is provided so you can decide if the search tells the right story.This works the best if you have a lot of search results on your name, business name, and lots of images posted around the web and of course they need to be tagged appropriately so they come up in your search queries. [Read more...]

Filed Under: Online Video, Online Visibility Tagged With: , ,
3 Comments

Use Video Testimonials for More Visibility on the Web

You are probably well aware that to enhance your credibility when selling products and services, it's helps to have third party endorsements in the form of testimonials. But are you actually following through and not only asking for testimonials, but also providing testimonials for the vendors, coaches, mentors, service providers you love and appreciate?

I actually thought I had written a blog post about this but if I did, cannot find it. I did write an entire lesson on boosting visibility with testimonials for Online Visibility Secrets. Maybe that's why I'm confused. :-)

At any rate, I was reminded of this again last week. I interviewed a long-time student, Connie Ragen Green, about blog challenges she hosts. We chatted a bit after the interview and she was raving about Online Visibility Secrets. I know she refers a lot of people to the course as well. But…

…I had never received a testimonial from her. In a previous conversation she had mentioned a reluctance with doing video, so I asked and challenged her to record a testimonial video for the OVS program.

I'm happy to say Connie rose to the challenge and did a great testimonial video. And she didn't stop there. Connie also created a really fun Google Search Story video (watch this one for ideas on how to promote your own business).

Of course Connie's video is good for me – I put it on my sales page, on Facebook, on my blog, etc. And, Connie's video is good for boosting her visibility as well. Look I'm writing about her, for starters.

Here are 6 ways one video testimonial can boost your visibility:

  1. Upload to Tubemogul.com for broader distribution on multiple platforms
  2. Tag your video with keywords so it's findable in searches
  3. The recipient of the testimonial will post it on their website (if it's good), and their sales page if it's product related, and their blog
  4. Post the video on YouTube (4th largest search engine) – it will be "liked", added as a favorite, and added to a playlist (I did this with Connie's video which means it shows up anytime someone watches my Online Visibility video tips)
  5. The video may be tweeted and shared on Facebook via YouTube and most other video sites
  6. Post it on Facebook and tag the person you're talking about. It will show up on their Wall and expose you to all their friends too!

As far as I'm concerned, it's a win-win-win: you win because you get more visibility; the recipient wins because they get a third-party endorsement; and the viewer wins because they learn more about a product or service they're considering and the confidence that it has worked for others.

DW_VisSECRETS_150x150 Video isn't the only way to create testimonials. I cover 9 different types of testimonials in Online Visibility Secrets. What's your preferred way to give and receive testimonials? How else do you use testimonials in your business? Please share in the comments!

 

Filed Under: Online Video, Online Visibility Tagged With: , ,
Next Page »