Denise Wakeman - Online Visibility Expert
Helping entrepreneurs boost their visibility on the Web. Guaranteed.
While on a webinar with Online Video Expert Lou Bortone, for the Social Media Biz School, a question came up about deleting out-of-date videos.
Yes, you can delete your old videos from YouTube, but what if you don't want to?
Here's the solution I came up with… [click here if you cannot see the video below]
Got a YouTube video tip? Post it in the comments and if your tip is a video, include the URL so we can watch your video too!
Online video helps you sell more…
In a free webinar with my good friend, colleague and video marketing strategist, Lou Bortone, we covered seven ways you can use video to boost your visibility, credibility and profitabilty. If you missed the webinar, you're in luck. Lou gave me permission to share the replay with you [click the image below].
Guest Blog Post by Lou Bortone, Video Marketing Strategist
If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult.
But now that you’ve produced your first video, what’s next? How do you not only maximize the marketing from that video, but also create new video marketing opportunities? Unless you want to succumb to the dreaded “one and done” syndrome, you’ll want to create a strategic marketing plan for using video regularly in your business.
Learn more during our upcoming webinar.
As with any plan, you must begin with the end in mind. The strategy is far more important than what camera you use. What are your business objectives for video? Is it to grow your list? Build your brand? Drive more web traffic? Enhance your credibility? Your goals will determine your direction.
If you said “all of the above” to the video goals we just listed, here are some ideas for maintaining your video momentum…
Create an “expert tips” series to share your expertise. Short, 1 – 2 minute “how to” videos are a great way to increase your credibility and expand your influence.
If you’ve got a blog, add a videoblog post every couple of weeks. The search engines love video, and your readers will be treated to a dynamic change of pace from your traditional blog posts. Extra bonus: Video is much more personal and compelling than print alone!
Get some face time. Use a personal video message or video email to go “face to face” with your clients or prospects. Sending a video greeting, birthday wishes or a thank you video have much more impact than yet another regular email. If you want to stand out and be memorable, use video!
Make it an event. Whether you’re promoting a webinar or launching a new product, nothing makes a bold statement like video. Adding video to your promotional plans makes your webinar or launch look more like a special event. Again, it’s the best way to break through the online clutter and make sure your message gets noticed.
Go Live! You can do a live webcast or offer a “Q & A” video session using free platforms such as Livestream or Ustream.tv. These web resources make it easy to fire up your webcam and go live whenever you want. A live webcast is dynamic, engaging and highly interactive. (You may want to do a test run first, just to get comfortable with the format).
However you decide to use video, it will put your marketing on overdrive and accelerate your results. The secret is consistency and strategy. Make a plan and stick to it. Anyone can make one video. The real winners online will be those who make online video a regular part of their marketing efforts.
For more video marketing secrets, join us for our upcoming free webinar, “7 Strategies to Profit from Video Marketing” on Tuesday, March 27th at 4 p.m. Eastern. Register here.
Are you creating video for your business?
Video creation can be intimidating for many people. I was following the comments on a post by Kathleen Gage about the Pros and Cons of Using Video and was surprised at the number of people who don't like video and refuse to use video in their business.
Video helps you build rapport with your audience faster, you can teach more complex ideas, especially for how-to videos, and it’s been shown for several years now that the number of people watching video is on the rise. The thing is, video doesn't have to be difficult and it doesn't need to involve a lot of fancy equipment.
If you don't feel inclined to shoot video but you do take a lot of photos (and it seems everyone does now that cameras are integrated into our phones), you can create impactful videos with your photos. I've been using Animoto to do this for a few years. And, I've discovered a new Facebook application that works in a similar way and in fact, is even simpler: Slidemotion Video Express. Thanks to Social Media Examiner for the tip!
With three clicks you can convert a Facebook photo album into a video with music. This is a fast, simple way to repurpose your images and get more visibility by posting your video on Facebook, Twitter, YouTube and other video sharing sites.
Repurpose your photos into videos.
Anyone who is tagged in your original photo album can be notified automatically (you can disable this feature) that they are featured in your video. Again this helps get more visibility for your video.
Though it's not business related, below is a video I created to test the Slidemotion Video Express app. It took two minutes. There are options for editing, embedding and sharing once the video is created. If you want to download your video or upgrade to a higher quality, you must purchase credits (you get 3 free when you set up your account).
Take some time to think through and set up business focused photo albums. Here are some ideas:
- Images of you in action at speaking gigs, workshops, book signings
- Your products and books
- You with your clients
- You at events with thought leaders in your industry
- Quotes from your work, books, articles
Give it a try and let me know what you think. After you create your video, post a link to the video in the comments so I can check it out!
Two billion video views per day. And that's just on YouTube.
Despite the stunning numbers and the data proving online video is not only here to stay but is one of the most powerful tools you can use to create awareness and connect with your audience, there are still holdouts.
I understand. Though I've been creating videos since 2006, I was reluctant too, at first. Getting started with video can seem overwhelming and confusing. And many find it complicated or quite simply, don't want appear on camera.
If you're a solopreneur, consultant, coach, speaker, author or trainer and you've been reluctant to use video to create content as way to reach your clients and blog audience, there is an easy way!
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