What I Learned About Advertising on My Trip to India

I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous.

What I learned about advertising on my vacation in India

The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in India.

I spent 8 days in Rishikesh, in the north of India and the self-proclaimed capital of Yoga. There are dozens of yoga training programs offered in Rishikesh.  It’s also a holy city, located on the banks of the Ganges River in the foothills of the Himalayas. The city is teeming with tourists, yogis and spiritual pilgrims, both from the West and from all over India. [Read more…]

Two Reasons You Need to Invest in Facebook Ads

Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more…]

How to Build Your Email List with Facebook Offers

How to Build Your Email List with Facebook OffersTwo marketing challenges frequently face online entrepreneurs:

  1. How to convert social media followers into quality leads
  2. How to get content on their Facebook business page seen by more followers in the newsfeed

I’ve been experimenting with a strategy to conquer both challenges after I received a quick Facebook page “makeover” from Erin Tillotson.

 I was whining mentioning to Erin that I was tired of having to “pay to play” on Facebook. I want the people who voluntarily liked my page to be able to see my content without having to buy ads. Sounds reasonable, right? [Read more…]

How to Stay In the Facebook News Feed With One Simple Strategy

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As we all know Facebook loves to switch it up on the back end and keep us guessing, or that’s what it feels like. Really they’re trying to keep content that users know, like and trust front and center for them…improving the user experience is their goal.

What does this mean for business owners?

Of course we need to adjust our use of the platform to maintain the highest return for our marketing efforts.

Right now the posts that are flying around like hot cakes on Facebook are ‘link posts.’ These are any posts that you place a link into the post AND keep the preview. Let’s walk through this so your posts stay front and center in your audience’s Facebook news feed. [Read more…]

The Challenge of Getting Visibility on Facebook [infographic]

Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on Facebook in the newsfeed, especially for your Facebook business page. Even Guy Kawasaki (video) is frustrated and doesn’t understand why Facebook doesn’t show your content to the people who have raised their virtual hand to say they want to see your stuff. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can spend money and advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

That’s my strategy. I spend $10-20 per month advertising key posts to my fans. Generally I promote a post with a free offer and use them as lead generation and for list building.

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.  No surprise here that images get the best engagement. Some of the statistics are astounding.

A couple of questions for you… do you use images on Facebook and what are your thoughts about the challenges of using Facebook for your business?