You know what frustrates me?
When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”
Think about it.
You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.
So what do you do? Give up?
There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more...]