Two Reasons You Need to Invest in Facebook Ads

Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more...]

How to Build Your Email List with Facebook Offers

How to Build Your Email List with Facebook OffersTwo marketing challenges frequently face online entrepreneurs:

  1. How to convert social media followers into quality leads
  2. How to get content on their Facebook business page seen by more followers in the newsfeed

I’ve been experimenting with a strategy to conquer both challenges after I received a quick Facebook page “makeover” from Erin Tillotson.

 I was whining mentioning to Erin that I was tired of having to “pay to play” on Facebook. I want the people who voluntarily liked my page to be able to see my content without having to buy ads. Sounds reasonable, right? [Read more...]

How to Stay In the Facebook News Feed With One Simple Strategy

Guest post by

As we all know Facebook loves to switch it up on the back end and keep us guessing, or that’s what it feels like. Really they’re trying to keep content that users know, like and trust front and center for them…improving the user experience is their goal.

What does this mean for business owners?

Of course we need to adjust our use of the platform to maintain the highest return for our marketing efforts.

Right now the posts that are flying around like hot cakes on Facebook are ‘link posts.’ These are any posts that you place a link into the post AND keep the preview. Let’s walk through this so your posts stay front and center in your audience’s Facebook news feed. [Read more...]

The Challenge of Getting Visibility on Facebook [infographic]

Not a week goes by that I don’t have a conversation with a client or colleague about the frustration and challenge of getting visibility on Facebook in the newsfeed, especially for your Facebook business page. Even Guy Kawasaki (video) is frustrated and doesn’t understand why Facebook doesn’t show your content to the people who have raised their virtual hand to say they want to see your stuff. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can spend money and advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

That’s my strategy. I spend $10-20 per month advertising key posts to my fans. Generally I promote a post with a free offer and use them as lead generation and for list building.

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.  No surprise here that images get the best engagement. Some of the statistics are astounding.

A couple of questions for you… do you use images on Facebook and what are your thoughts about the challenges of using Facebook for your business?

Facebook Ads That Convert [webinar replay]

Facebook Ads That Convert, the webinar I recently hosted with Amy Porterfield, was a huge success with nearly 500 registered attendees. Because many people were not able to attend at the scheduled time, I talked Amy into creating a recorded webinar replay that you can attend at your convenience. You pick the date and time you want to watch the webinar.

This is the exact webinar recording from the event I hosted. Amy delivered excellent tips about how to use Facebook Ads to get more fans, get more engagement from those fans, and convert fans into buyers.

Facebook Ads That Convert with Amy PorterfieldYou'll learn:

  • Easy, proven techniques to turn a Facebook status update into real profit
  • Detailed, step-by-step training to make sure your ad targets your perfect, ideal customer
  • Discover the #1 reason most ads get rejected (This one will surprise you!)
  • How to decide which ad type will deliver BIG conversions for your business (Hint: It depends on what you’re marketing!)
  • 3 little-known reasons why your ads aren’t making you money
Here's what one of my clients said about the webinar:
"Listened to the replay of your webinar with Amy Porterfield. Wow. SOOOO many tips and ideas for Facebook Ads, that I am re-listening again and taking detailed notes, because I am going to immediately put these strategies to work to promote my teleseminar on Facebook." ~ Michelle Roberts Bukta
It's also the second time I've attended Amy's webinar and she shared more examples and case studies than the first time.
Definitely worth your time to watch, take notes and take immediate action if you want to make your Facebook page work for your business.

Use this link to learn how to put Facebook Ads to work for you! [I don't know how long Amy will make this recorded webinar available so I recommend you register and watch it ASAP.]