A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner, if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.
LinkedIn has been growing stronger as a platform in the last year or so, and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to (almost) all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more of your ideal audience.
I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]