4 Reasons Why You Should Start a Podcast Now

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By now, you’ve probably heard the news…

podcasting online radio

podcasting is taking off like a rocket ship!

As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.

 There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms.

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Number One GooglePlus Question – Profile or Page?

Google PlusThe most frequent GooglePlus question I hear about getting started is…

Do I set up a profile or a page for my business?

The quick answer is both. And, there are caveats.  And, questions you need to answer about your business:

  1. Is your business solely online or do you have a physical location as well?
  2. Are you a solopreneur or a small, medium or large business?
  3. If you’re a solopreneur, are you the “face” of your business, the person who is the brand?
  4. What is the purpose for you/your business to be active on Google+?
  5. How engaged do you plan to be?

No matter what, you will need to create a personal Profile on Google+, even if it’s only so you can set up and manage Pages.  If you’re a solo business owner, you may want to set up a Page in order to protect your brand and business name as well. [Read more...]

Three Reasons to Embed Content on Your Blog

Google Plus joined Twitter, Facebook, Pinterest and Instagram, among others, and now allows you to embed Google+ content on your blog.  You’ve been able to embed videos on your blog for years. Now, every social network is jumping on the bandwagon and giving you the option to embed your social posts. Simply find the dropdown button or arrow on a post and look for the option to get the embed code. Then paste that code on your site. [MaAnna Stephenson of BlogAid has created a step-by-step tutorial on how to embed G+ posts.}

find-embed-code

Why would you want to embed content on your blog?

1. It's a fast and easy way to curate content you want to share with your audience. Rather than quoting and linking to a post, you can embed the original content which is respectful of the originating author as their content stays intact.


2. Cross-pollinate your communities. For example, if you post a video on your Facebook page, and you want to attract more fans to your page, embed the video post on your blog to show off what you're doing on your Page. It's a safe bet that everyone who subscribes to or finds your blog via search, isn't already a Facebook fan. Bring them over by embedding a post. [You can substitute "Facebook" with Pinterest, GooglePlus, Twitter, Instagram, etc., if you want to build your communities on those social networks.]

3. Increase engagement with your content. Typically when you embed content from a social site, all the social interaction options are included with the post. More people will have an opportunity to find your social posts and interact with you.

In the example below, embedded from my Google Plus profile, I’m sharing an Auto Awesome image that you would normally only see if you have Circled me. Now, I can embed it and share it with all my blog subscribers too! Cool, right?

UPDATE

Right after I published this article, Stephan Hovnanian posted a great list of “smart uses for Google+ posts. Here it is for your reading pleasure!

What type of content do you embed on your blog? Share how you embed content and include a link in the comments to show us what you’re embedding on your blog.

Make the Most of Your Blog Posts

Dvorah-Lansky

Guest post by D’vorah Lansky, M.Ed.

I’d like to thank Denise for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour.

In this blog post, I’d like to share with you one of “21 Ways” to launch a successful virtual book tour. This tip comes from “Way #16: Make the Most of Your Blog Posts!”

In essence, your audio, video, and written blog posts are “virtual real estate.” In addition to providing informational, educational, or entertaining content, you can include subtle marketing material. For example, at the end of each of your blog posts, you can include information about yourself along with a compelling reason why people should come to your blog.

productivity tipsRespond to readers’ comments

During your virtual book tour, people will share comments and ask questions. Use this interaction as an opportunity to both illustrate your expertise and build a relationship with your readers. One way to encourage comments is to ask a question at the end of your blog posts. For example, you can ask the readers’ opinion of what you wrote or a specific question. Then respond to their comments. Authors who respond to comments generally get many more comments than those who don’t. This in turn helps with search engine optimization (SEO).

During your virtual book tour, you’ll want to visit each blog multiple times: at least once on the day you’re scheduled to appear there, as well as throughout the tour. These visits will allow you to respond to additional comments.

Add images to your blog posts

iStock_000005733150XSmallAdding images to your blog posts makes them more attractive and engages your readers. Such images will increase the likelihood of people reading through your post and possibly asking a question or sharing a comment. Adding images also makes it easier for people to share your post on Pinterest, thus broadening your reach. Be sure to include a photograph of you smiling with each blog post, as well as an image of your book. These additional steps will grow your branding and allow your readers to identify with you.

Create a Call to Action in your post signature

As part of your book tour, you’ll have the opportunity to build relationships with new readers. Include a call to action in the signature block at the end of each blog post. An example of an effective call to action is an invitation to readers to visit your blog where they can enter their names and email addresses in order to receive a free chapter of your book.

Create a signature template file

Quill_PenCreate a template file you can use for each of your posts. To do this, open up a Word document and compose your blog post signature. Typically, this signature block includes 100–150 words, where you can include things like your name, credentials, book title, blog URL, how you help people, and a compelling reason why people should visit your blog. Offering people a free chapter of your book is an excellent strategy. Once you’ve created your signature file, save this as a template so you can easily copy and paste the content to the bottom of each of your blog posts.

Do you have a blog post tip you can share with our readers? Did one of these tips capture your attention? Scroll down and share your thoughts in the comments section below.

This post is being written in honor of a virtual book tour celebrating the publication of my third print book. You can enjoy the festivities by joining us on the tour to 21 blogs, in honor of 21 Ways to Launch a Successful Virtual Book Tour. Scroll down to access the virtual book tour schedule as well as a link to the book on Amazon. Thank you and enjoy!

bookcoverD’vorah Lansky, M.Ed., is the author of 21 Ways to Launch a Successful Virtual Book Tour. Visit her book blog and check out the full schedule for the virtual book tour, celebrating the launch of this exciting new book: www.VirtualBookTour21Ways.com

D’vorah offers virtual book tour workshops and courses for authors, entrepreneurs, and virtual professionals. She has taught hundreds of people, across the globe, how to conduct successful virtual book tours. You can purchase her newest book on Amazon.

Are You a Lazy Marketer in the Summer?

marshmallow feastDuring a conversation with my business coach, we were discussing what happens to entrepreneurs and business owners in the Summer months. We both were getting a sense that business owners, particularly solo entrepreneurs, tended to back off on their marketing during the late Spring and Summer months.

There’s been a feeling of slowing down when I talk to other entrepreneurs. A desire to back off a bit and focus on fun Summer activities.

But we have no proof or statistics that this is actually true, so I decided to run a poll.

Will you help us out and select which response fits you best about how you market your business in the Summer? Are you a lazy marketer? Or on top of it year-round?

Believe me, I get it. The Summer is time to go to the beach, go on an Adventure away from the grind of daily life, or go camping with your pals and roast marshmallows over a campfire.

But what happens when Fall rolls around and you expect to run a successful launch for your new product or book, and you’ve been virtually absent for the last couple of months?

Please vote and share your views about Summer-time marketing, in the comments below.