A Website is Not Enough

A Website is not Enough

Do you remember the early days of the Internet? 1995 or so? It was all pretty basic back then, and most businesses did not have a website.

The first website I created (well, someone else built it) was in early 1997. It was simple, probably four or five pages, promoting the coaching business my former husband and I had just launched in Canada. We were way ahead of the curve with that site. [Read more…]

9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience

A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner,  if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.

9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience

LinkedIn has been growing stronger as a platform in the last year or so, and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to (almost) all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more of your ideal audience.

I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]

MavSocial – The Social Dashboard for Visual Content Marketers

MavSocial - The Social Dashboard for Visual Marketers

How many times a week do you use images in your social marketing content? Daily? Several times a day?

Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using outstanding images in your posts.

But here’s the problem. Managing all those images can be a nightmare.  [Read more…]

Get Off the Marketing Hamster Wheel | Conversation with Tonya Davidson

Tonya DavidsonIn this episode of Conversations with Experts, I welcome Tonya Davidson of IdeaReturn.com. I’ve known Tonya as a colleague and friend for a couple of years and there’s one thing I know for sure about her…

Tonya is passionate about customer service and helping professionals create a client-centered culture in their business. And that’s what we address in this Conversation.

[Read more…]

4 Reasons Why You Should Start a Podcast Now

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By now, you’ve probably heard the news…

podcasting online radio

podcasting is taking off like a rocket ship!

As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.

 There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms.

[Read more…]