Zero to Email List in 10 Days [review]

How to build an email list

Hot on the heels of the four part series on list builiding, this guest post by Sarah Arrow seemed appropriate to feauture. Sarah posted a comment in one of the list building articles and mentioned a WordPress plugin she had been using to quickly build a list on her blog. I checked out the plugin, WP Subscribers, and was impressed with the depth of options. It's now on my list to get and test.

Then, Sarah submitted this guest post, reviewing several pop-up list builiding plugins and I decided immediately that you could benefit from this information. Now before you get crazy on me, I know that pop-ups are controversial, and they work, so read with an open mind, check out the different options and then decide. Some of the plugins can be used in multiple ways and you do not have to implement the pop-up option.

Zero to Email List in 10 Days

If you are just starting out blogging or waking up to the the power of having an email list then this post is for you. Back in the summer I realised that my personal blog was growing fast and I actually needed to have an email list to support my blogging and maintain relations with my readers.

I did a little research and decided that as blogging is a business – it costs me time and effect to create useful blog posts.  I needed to grow my email list with more than a half-hearted effort. I decided that I would use a pop-up to capture the data as I had read that they were the most effective list building tools. I know not everyone likes them and some people are Pop-Up blind and just automatically close them but they still work, so I'd give them a try. At the very least I'd have enough research and testing to be able to write blog post about them.

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Expert List Building Tips – Part 4

How to build an email list

Expert list building tips concludes with a final installment with seven more ideas you can implement to to build your list and increase the number of people you can serve. If you missed the first three posts, you can catch up here:

Expert List Building Tips – How to Build a Responsive and Lucrative List

Expert List Building Tips – Part 2

Expert List Building Tips – Part 3

The question: What's your #1 tip for building a responsive and lucrative list?

The answers…

15.  A master at building community by offering tremendous value…

Video transcript:

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Expert List Building Tips – Part 3

List building tips continue with seven more ways you can build your list. If you missed the first two posts, catch up here:

Expert List Building Tips – How to Build a Responsive and Lucrative List

Expert List Building Tips – Part 2

Onward with the answers to the question: What's your #1 tip for building a responsive and lucrative list?

8. More proof that giving away high-value content pays off, from an Internet marketing legend.

My most successful list-building effort, in terms of the size of list built and profit, was achieved by offering something of extremely high perceived value.  An offer they couldn't refuse.  It should hurt to give it away – that's the test.  We ended up selling over $750,000 to that list a few months after we built it.
 
Look around your market and check out what everyone is offering for free and paid, and "simply" capitalize by offering something truly unique and irresistible.  Opt-in rates for an irresistible offer should be around 60-70% or more.  Settle for nothing less!  You don't have a winning offer until you are at those rates or above, in my opinion.  Also look for the hottest trends that haven't totally taken off yet in your market and get something together related to that trend to capitalize when it hits big.
 
~ Jack Humphrey,  Bending the Web

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Expert List Building Tips – Part 2

How to build a lucrative and responsive email listThe expert list building tips starts in ernest now…you got a taste with the first tip by Derek Halpern. Due to the number of tips collected from colleagues and contacts on LinkedIn, I'm posting them as a series of posts with seven tips each, so you don't get overwhelmed and you can read, digest and implement the ones that "speak" to you.

The question I posed to my colleagues was this:

What’s your #1 tip for building a responsive and lucrative list?

1. Let's kick off the series with a super successful, 7-figure serial entrepreneur…you don't create 7-figure businesses without knowing a thing or two about building a lucrative list!

To build a profitable list you need to think about the name of your squeeze page. By using long tail keywords that are highly specific you will generate more targeted traffic.  For example instead of "Realtor" use "First Home Buyers Realtor." This way the search engines will get fewer results and your squeeze page will be among them. Think about it: you can't build a list until you have people coming to your page. The goal is to come up with descriptive keywords in the title of your squeeze page so you can get targeted traffic and high quality opt-ins.
 
Once people come to your page you need to think about creating value for them and developing relationships with them.  Freebies work! I prefer using freebies that allow people to get a taste of what they will be getting when they invest in your product or service.  To give you an example, one of my clients put together a sample consulting session as a way of doing this.  People can actually watch my client in action doing consulting to see if they like my client's style and methods.  Whatever your freebie make it easy for them to download and watch or listen or read right away.
 
If you follow these two tips:
1.  Long tail and specific landing page names
2.  Opts in worth opting in that let people "try on" what they are getting
 
You will create a list that is highly qualified and therefore more profitable.
 
~ Terri Levine, TerriLevine.com

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Expert List Building Tips – How to Build a Responsive and Lucrative List

How to build a lucrative and responsive email list

A couple of weeks ago I started collecting list building tips from colleagues, connections on LinkedIn, Facebook, Twitter, Google+ and my own list. My intention is to publish a mega list of tips to help you build a responsive and lucrative list – something I frequently get asked how to do.

Well, I created a monster project for myself. I received 39 responses, some in video, audio and most as text.  Nearly 30% of those who responded offered this tip in one form or another: give away a valuable freebie.  OK, I think that's a pretty well known tactic. Many of the tips go deeper and I'm in the process of evaluating and categorizing them so I can present you with a list of list builidng tips that makes sense. 

Since it's taking me longer than anticipated I'm going to share with you the first tip I received in response to my request. This comes from Derek Halpern, founder of Social Triggers and an expert in email conversion so it makes sense to kick of the series with his tip…

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