Boost your Traffic with These WordPress Tips

Sandra De FreitasGuest post by Sandra De Freitas

Are you using WordPress to power your blogsite? Most entrepreneurs are and for good reason. WordPress has been around since 2003 and has almost 30,000 free plugins available to customize your site and user experience.

WordPress has become so popular because of it’s flexibility, and huge community of developers who offer brilliant themes and plugins, to make your WordPress blogsite express your brand and brilliance.

This makes our jobs as entrepreneurs easier as we tend to get really creative and we think big. We need a platform that allows us to be creative and put our big plans into action. [Read more...]

Happy Blogiversary! Celebrating Nine Years of Business Blogging

Nine years!

Birthday CupcakeToday marks nine years since I started my first blog – Biz Tips Blog – on TypePad.  That first blog was retired a few years ago as I moved over to WordPress. Now I blog here and on The Future of Ink with co-founder, Ellen Britt.

Blogging changed my business, giving me an opportunity to share content that helped entrepreneurs do business on the Web. My visibility skyrocketed and things took off. I love it!

But on this date, I’d love to hear from you.

When is your blogiversary?

How long have you been blogging for your business?

What do you love about blogging or how has it changed your life/business?

Please post your answers in the comments. And in a nod to Brag About Your Blog Day be sure to include the name, subject and a link to your blog so you can get some additional visibility!

9 Ways to Improve Your Business Blog’s Performance Overnight

Guest post by Tom Treanor.
Improve blog performanceA lot of people are blogging for business because (when done right), it’s a proven way to establish authority, to stay top of mind in social media and to generate new sales leads.

With that said, we all have room for improvement. If we’re taking the time to create this content, why not get more return on our efforts?

Here are nine ways that I’ve used to improve blog performance and get better results from my content creation efforts. You can integrate these into your blogging efforts right away!

1. Reader Attracting Headlines

After you write a headline, ask yourself. Is it compelling or dull? What can be done to make it more intriguing, interesting or engaging? Turn that post about “The Best Way To Remodel Your Bathroom” into “8 Tips For Remodeling Your Bathroom (With Less Tears and Cost)”.

2. Proactively link to your old posts in any new posts

Bridge the gap (for your readers) between your new posts and your old ones. Referencing previous posts with links in the text of your new posts allows readers to go deeper into a related topic. They’ll stay on your site longer and they’ll share more of your old posts in social media. So while you create each new post, proactively find opportunities to link to your previous work.

3. Make your best old content more discoverable

Providing content discovery vehicles is a challenge for all bloggers. Your old posts quickly fade from view. Consider creating a “top posts” section in your sidebar with links to the ones you want to feature. Or, you can create a “Start Here” menu item at the top or on the side bar that has a collection of your top posts. I’ve even created guides like my “Ultimate Business Blogging Guide” that is a blog post that includes many of my top posts on various topics. Be creative about helping readers discover your best posts.

4. Share your best old content in social media

Another way to maximize all of your efforts includes occasionally sharing your older evergreen posts in Facebook, Twitter, Pinterest or LinkedIn. Evergreen posts are those that never get “old” in terms of the value they provide. My favorite tool for sharing old posts is to utilize Buffer. I load in some of my older posts or even guest posts (like this one) and allow Buffer to schedule and share them out. I use Buffer mainly for Twitter (and do the other sites manually).

5. Leverage your contacts for content

Make your blog a team vs. an individual sport! Ask some of your trusted colleagues if they’d be interested in contributing a post to your blog. Obviously the benefits for them include the fact that you’ll promote it and provide a link to their site. Make sure the quality is high (so reserve the right to edit it as needed).

Another way to get fresh content from your contacts is to interview someone who would be of interest to your audience. You can summarize the notes (in a compelling way) and/or provide a recording on your site.

6. Make sure your calls to action are clear, strong and focused

With each post, you should have a strategic call to action that supports your business goals. Whether it’s a invitation to a webinar, an invitation for a free consultation or to get updates from you in Facebook. Make sure you don’t provide too many different calls to action and that your important ones are clear and visible.

7. Commit to consistency

Nothing’s worse than finding a blog that is updated daily for a week, then weekly for a month, then every six months or so. Commit to a reasonable schedule, stick to it and give yourself a break every once in a while when things get busy. Just make sure you come back and post after that little break!

8. Don’t get stuck in a content rut

Guess what?? Blog content doesn’t just have to be the same type of post, written the same way, day in and day out. Mixing up post types, formats and media types can keep you interested and can keep your reader’s engaged. I mix in written posts of different lengths, different post structures, pictures, video, infographics and slideshares (amongst others).

9. Understand where your blog fits in your sales process

purpose-driven-content-pin

Last, but not least. Make sure you understand the role that your blog plays in your sales process. Are you using the content here to pull visitors from social media, the web (via SEO) and possibly via your email list to your blog? Where do they go from there? Do you have a clear sales process laid out on paper that shows where your blog fits in?

Learn my sales process in the upcoming Purpose Driven Content” Webinar hosted by Denise. It’s Wednesday, April 24 at 10:00 am Pacific Time and you can register for free here!

Business Blogging Q&A with Denise Wakeman [videos]

Recently I was invited to be  the business blogging mentor on Tea Silvestre’s game-changing training program, Prosperity’s Kitchen.  Tea, aka The Word Chef, has developed a program designed to help students consume, learn and actually implement what they learn so they can see real results from their online marketing efforts.

Tea invited me on board to answer questions from the students about blogging. We met via Google Hangout and had a great chat about blog comments, RSS, and my confession about my own blogging process.

In the list of videos below, pick and choose the topics you want to know about, or watch the whole episode, including Tea’s teaching, in the last video in the list.


Business Blogging Q&A with @DeniseWakeman [videos]

Business Blogging Q&A with @DeniseWakeman [videos]

Denise Wakeman's guest appearance on Prosperity's Kitchen. A business blogging Q&A. Watch the full video program or choose the snippets that interest your the most.

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    Q&A with Denise Wakeman: How Can I Encourage More Comments on My Blog?

    Q&A with Denise Wakeman: How Can I Encourage More Comments on My Blog?

    This is just a snippet of the larger episode which you can watch here: http://youtu.be/Nczu3eY6EPA More info on Prosperity's Kitchen here: http://prosperityskitchen.com

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    Q&A with Denise Wakeman: Can I Sell via My Blog? Or Should My Posts Only Provide Non-Sales Content?

    Q&A with Denise Wakeman: Can I Sell via My Blog? Or Should My Posts Only Provide Non-Sales Content?

    This is just a snippet of the larger episode which you can watch here: http://youtu.be/Nczu3eY6EPA More info on Prosperity's Kitchen here: http://prosperityskitchen.com

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    Q&A with Denise Wakeman: What's My Blog Worth? How Do You Put a Value on it?

    Q&A with Denise Wakeman: What's My Blog Worth? How Do You Put a Value on it?

    This is just a snippet of the larger episode which you can watch here: http://youtu.be/Nczu3eY6EPA More info on Prosperity's Kitchen here: http://prosperityskitchen.com

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    Q&A with Denise Wakeman: What are RSS and Google Reader? and Why Should I Care?

    Q&A with Denise Wakeman: What are RSS and Google Reader? and Why Should I Care?

    This is just a snippet of the larger episode which you can watch here: http://youtu.be/Nczu3eY6EPA More info on Prosperity's Kitchen here: http://prosperityskitchen.com

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    True Confessions with Denise Wakeman: What's YOUR Process for Blogging Successfully?

    True Confessions with Denise Wakeman: What's YOUR Process for Blogging Successfully?

    This is just a snippet of the larger episode which you can watch here: http://youtu.be/Nczu3eY6EPA More info on Prosperity's Kitchen here: http://prosperityskitchen.com

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    Prosperity's Kitchen Episode 9: Blogging for Business Success (with Special Guest, Denise Wakeman)

View more lists from Denise Wakeman

Got a question about business blogging? Post it below and I’ll get you an answer.

Blog on!

Is It Time to Tune-up Your Business Blog?

It’s Small Business Saturday in the United States, a day when shoppers are encouraged to shop at and support their locally owned neighborhood businesses.

The last few days I’ve been thinking about how I can support you, the small or solo business owner, so you can attract more customers and clients, not just today, but throughout 2013 and beyond.

One of the biggest problems I see for small businesses is a poor online presence, specifically, a poorly optimized blog.

Your business blog is one of the most powerful marketing tools you have to attract organic and social traffic so you can educate and inform prospects, build your email list and convert visitors to customers.

To help you out, I’ve decided to offer my signature business blog review at a 50% discount, for two days only. Once you’ve submitted your payment, you can schedule your blog review anytime between Monday and December 30, 2012.

You get a one on one 75-minute review, recorded on video where I show you step by step how to optimize your business blog.

You’ll learn how to:

  • Drive more traffic to your blog
  • Optimize your blog posts so readers stay longer
  • Get more comments
  • Build up your blog subscriptions
  • Optimize the look of your blog
  • Create content that informs, educates and inspires
  • Write better headlines
  • Add content to sidebars that promote your business
  • Link to other sites and why it’s important

I can take only 10 9 clients on at this one-time only 50% discount, so it’s first come, first served.

Click on this link to reserve your blog review.

Use code SMALLBIZ to save 50% [Discount available November 24 & 25 only, until all 10 8 spots have been booked.]

I look forward to supporting your success going into 2013…Blog on!

P.S. Remember this rare offer is only available for two days and limited to 10 8 people [use coupon code SMALLBIZ].