As a business owner, you know how it goes…you’ve got to constantly learn and adapt to new ways of marketing your wares, develop and reach new fans, and stay ahead of your competition.
The same goes for your blogsite, especially if it’s an integral part of your online marketing strategy (it is, right?). Whether you want to or not, you’ve got to blog like a pro.
What’s hot in design, what works for SEO and blog promotion, how to get more traffic and better conversion…it’s not a static situation and it’s easy to fall behind when you’re busy running your business and serving your audience. I’ve been blogging for my business since 2004 and while the core principles remain pretty much the same, so much has changed as well. It’s a daily Adventure in Blogging!
The theme for the recent 30 Day Online Visibility Challenge revolved around optimizing your blog for better business results. While it’s not as sexy as list building and social media, spending time updating your blog, the plugins, layout, visual branding and how you promote your posts, is an exercise I recommend you make time for at least once a year.
To keep my Challenge participants up to date, I’ve been curating articles about blogging on Google+ and have a collection on Better Business Blogging. I culled through them and picked 10 articles to share with you with the hope that you will pick up some new ideas, strategies and tactics to amp up your business blog, too.
If you like an article, follow the author on Twitter (linked) and be sure to give a shout-out to let them know!
The articles listed below are not posted in any order of importance. They’re all great! If you like an article and get value, please give it a thumbs up so I can learn what’s important to you. If there’s an article you’d like to add to the list, post the title and URL in the comments and I’ll review it.
How to Blog Like a Pro
A curated collection of articles to help business bloggers improve their blogsite.
Much has been written about how your blog content has become a key element in connecting to and interacting with your prospects and customers. However good your content may be, one vital fact remains - your headline is the gateway to your content and if you don’t understand what works, few people are likely to click on it.
Your blog is the crock pot of your branding. There's a combination of ingredients that when combined results in a scrumptious recipe for your unique brand identity. It's this unique recipe that will build brand recognition and foster that signature visual calling card visitors need to instantly recognize your content when they're not on your blog.
What do you do when you start a blog? Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other... stuff, before they sit down and think it through. I've learned that when you do this, it's easy to end up with a really pretty blog....with very few readers.
Whether you're a local business owner, entrepreneur, or brand - finding new ways to generate business can be a challenge. Especially in the highly competitive online world where content is King and differentiation is the fine line between success and failure. That's where blogging comes in.
Do you wish you had the time to overhaul your blog? Often when you're trying to keep up with writing enough content, it's hard to find the time to do anything extra. But that definitely doesn't mean you should give up. If you split your tasks into small chunks, you will be surprised what you can accomplish.
Are you always agonizing over your headlines? You spend days crafting the perfect blog post - from generating a topic you're sure your readers will love to pouring over facts and resources for days. You do all this to ensure your post will get the social media attention it deserves.
Bringing in new readers is an integral part of blog marketing: It's not enough to create awesome content - You need to spread the word for more people to discover your site. However attracting new readers is not enough: You need to bring your current readers back too.
Today's savvy website visitors will not wait around for web pages to load. If it takes more than a few seconds for a page to appear before their eyes, visitors will move on. 57% of online shoppers will wait three seconds or less before abandoning a site.
In the last 2 years at BuzzSumo we have crawled and analyzed over 1.6m 'how to' posts. The top posts were shared many hundreds of thousands of times. The posts ranged from 'how to hide your house from Google maps' and 'how to paint furniture' to 'how to be a great lover'.
There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.