Nearly every day I have a conversation either online or in person with a business owner who questions the value of business blogging. Either they are not blogging (yet) or don't intend to because they don't see the value or don't want to spend the time.
If this describes how you feel about blogging for your business, I want you to read this post by Brian Clark of Copyblogger fame, written originally in 2007 and updated in 2012: Are You Someone's User Generated Content?
I've pinned it on Pinterest, shared it on Twitter and probably share it with my followers on Facebook and Google + as well. Why would I do that? I can talk about blogging being one of the most important online visibility and marketing tactics for your business, but you've heard it so much from me (I've written hundreds of posts about business blogging), that you may be tuning me out. I want to share what others think too.
To that end, I posed a couple of questions on my Facebook page about the value of blogging to find out how it had benefited others in my community.
I asked: What's the best thing that's happened to your business since you started blogging?
I also asked: What's your #1 piece of advice for new bloggers?
While I usually think I'm preaching to the converted, I realize I'm not really because every day someone new enters the online world and has to muddle through the vast amount of information, much of it conflicting, to figure out how to get started and where they can get the most return on their investment of time, resources and attention. My opinion has not changed much since 2004 and while much has evolved in the online marketing space, I still feel a blog for your business is one of the most powerful tools you can add to your kit for building deeper relationships, spreading your message and getting found by your ideal client.
What say you? Where do you fall on the "to blog or not to blog" for your business spectrum?
If you're confused or overwhelmed trying to figure out how to establish your blog as the centralized visibility hub for your business, check out my Kindle ebook, How to Make Your Blog The Centerpiece of Your Business... only $2.99. Or, get 5 free videos on how to get the best our of your blog, and, you're welcome to post your questions here in the comments or on my Facebook page.