Ask Denise – How Often Should I Post to Get Visibility?

Ask Denise - How Often Should I Post to Get Visibility?

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

[Listen to the post if you prefer audio]

The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more...]

Navigating Facebook to get Better Engagement Without Buying an Ad | Adventures in Visibility with Amy Porterfield

Amy Porterfield on Adventures in VisibilityFacebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale.

It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook  engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime. 

Amy and I discussed:

  • How to increase your visibility and Facebook engagement (without investing in ads)
  • What works NOW to encourage engagement on your content
  • The features of an action-worthy post
  • Recent news about the demise of like-gating
  • Click-bait and why you don’t want to do it
  • Using Graph Search to find your niche audience

[Read more...]

How to Sell with Intention to Create More Results | Conversation with Tanja Parsley

Tanja Parsely, Partners in PerformanceIn this episode of Conversations with Experts, I welcome Tanja Parsley  of Partners in Performance. Tanja and her associates specialize in behavioral change that is aligned with business goals and work with corporate sales executives, business owners and their sales teams to improve their sales and business results. 

In our 30 minute conversation we discussed the sales process Tanja has developed to help entrepreneurs, business owners and sales professionals, get better results by applying her intentional selling system.
[Read more...]

11 Reasons Why I Love Google Plus (and why you will too!)

I’m making an assumption that after you read this post, if you’re not already enamored with Google+, you’ll be inspired to get on board and explore how the social network can boost your visibility and your business.

11 Reasons Why I Love Google+ And You Will Too!

You may already know I’m a self-confessed Google FanGirl. I’ve been shouting from the virtual roof tops about how great Google+ is for more than two years…on webinars, in Hangouts and at speaking gigs. I’ve taught classes and work with private clients to get them up and running on Google+ with a strategic plan. 

Yet, I’m still asked daily why in the heck someone should add yet another social platform to their already overwhelming marketing plan. [Read more...]

How to Use Podcasting to Build Your Visibility | Adventures in Visibility with Ellen Britt

Dr. Ellen BrittPodcasting is new again! Everyday I hear about from a colleague that they have started a podcast and are looking for guests to interview. Why should you start a podcast? How can a podcast help you build your visibility and business? That’s what Ellen Britt and I talk about during this Adventure in Visibility.

On the Hangout Ellen and I discuss: [Read more...]

How to Increase Instagram Engagement by 182% [#infographic]

Have you jumped on the Instagram bandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking “how can I use Instagram now to boost the visibility of my business?!”

Here are some photo ideas for you:

  • People – colleagues, customers, clients, vendors
  • Places – conferences, workshops, business meetings, landscapes, weekend outings (pop in something personal every once in awhile to give your followers a behind the scenes look at who you are)
  • Things – products, tools you use, tools you want, gifts you receive
  • Quotes and Cats – ALWAYS popular!

[Read more...]

How to Exceed Your Crowdfunding Goals | Adventures in Visibility with Ryan Hanley

How to Exceed Your Crowdfunding Goals with Ryan HanleyIf you’re an author or entrepreneur and want to self-publish a book, there are a lot of options. If you’ve considered crowdfunding to raise the money via pre-orders to get your book published you probably know it requires a sustained commitment. In this episode of Adventures In Visibility I welcome Ryan Hanley, President of Hanley Media Lab to share how he raised over $10,000 in 21 days to so he could self-publish his first book. 

[Read more...]

How to Sell Books by the Truckload on Amazon – Adventures in Visibility with Penny Sansevieri

Penny SansevieriIf you’re an author or online entreprenuer who’s written a business book, you want to sell books, right? In this episode of Adventures In Visibility I welcome Penny Sansevieri, Founder and CEO of Author Marketing Experts. We discussed what you must know in order to get more visibility so your books get found, on Amazon.

[Read more...]

7 Surprising Strategies of Forward Thinking Entrepreneurs – Conversation with Andrea J. Lee

Andrea J. Lee and Denise WakemanFor the relaunch of Conversations with Experts, an occasional hangout show, I am delighted to feature my business coach, mentor and colleague, Andrea J. Lee. Our topic, which struck a nerve with the live audience, is 7 Surprising Strategies of Forward Thinking Entrepreneurs. The 60 minute video contains many gems and invitations to rethink how you approach your business so you can make a bigger impact in the world. [Read more...]

How to Get Your Blog Post Shared 1000 Times [#Infographic]

When I started my first business blog in 2004, there wasn’t much in the way of social media available to help promote blog posts. The best way to get your blog post shared was to encourage readers to subscribe to your blog update email list and then forward the email.

Today, it’s a different story. Yet, during consults with clients, I’m frequently asked how to get more traffic and visitors to new blog posts. The infographic below, created by Ian Cleary of RazorSocial and Canva, will help.

There is a belief by many online entrepreneurs that they cannot share their own posts. WRONG! Yes, I’m saying that if you believe that, it’s wrong. You can and should share your blog posts. Don’t wait and hope others will share it for you. Start the ball rolling… [Read more...]