You know what frustrates me?
When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”
Think about it.
You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.
So what do you do? Give up?
There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more...]
How many times a week do you use images in your social marketing content? Daily? Several times a day?
Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using outstanding images in your posts.
But here’s the problem. Managing all those images can be a nightmare. [Read more...]
In this episode of Adventures in Visibility we explore how to blog like a pro with Rebekah Radice. This is a topic near and dear to my heart as I just celebrated 10 years since publishing my first blog post! Rebekah takes blogging to another level and during our chat she shares how she consistently knocks out top quality content.
On the hangout, Rebekah and I discuss:
- Why no one shares your blog posts and what to do about it
- Why you need to niche down to grow your blog and your business
- How to use social media to support your blog and promote your message
- The number one reason blogs fail and how to avoid making that devastating mistake
In this episode of Conversations with Experts, I welcome of IdeaReturn.com. I’ve known Tonya as a colleague and friend for a couple of years and there’s one thing I know for sure about her…
Tonya is passionate about customer service and helping professionals create a client-centered culture in their business. And that’s what we address in this Conversation.
In this episode of Adventures in Visibility we explore what makes you unique and how to position yourself in the marketplace. To truly stand out and be visible, you must tap into what makes you unique. That’s why I invited to be my guest on the show. Nancy can see your genius and show you how to position it in the marketplace so you don’t need to succumb to copycat marketing.
On the Hangout Nancy and I discuss:
- How Nancy’s brand and business as evolved in the past 10 years
- How to position yourself in an honest, authentic way
- The four essential questions
- Why your online messaging must be spot on
- Who you are matters!
- Why you need to change your marketing strategies
Today is my 10 Year Blogiversary!
Over the past ten years there have been intermittent reports that blogging is dead. I’m not sure where those rumors come from, but in my experience blogging is anything but dead. [Read more...]
One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:
How many times a day do you have to post to get visibility?
It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.
The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more...]
Facebook is the social networking behemoth and regardless of how you feel about the platform, you can’t ignore it. If your audience hangs out on Facebook, then it’s a good idea to spend some time there connecting and engaging before you ask for a sale.
It’s a well known fact that organic reach on Facebook has declined significantly. It’s frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase your Facebook engagement. To get the lowdown on how to navigate on Facebook, Amy Porterfield joined me on Adventures in Visibility to share tips that work and won’t cost you a dime.
Amy and I discussed:
- How to increase your visibility and Facebook engagement (without investing in ads)
- What works NOW to encourage engagement on your content
- The features of an action-worthy post
- Recent news about the demise of like-gating
- Click-bait and why you don’t want to do it
- Using Graph Search to find your niche audience
In this episode of Conversations with Experts, I welcome of Partners in Performance. Tanja and her associates specialize in behavioral change that is aligned with business goals and work with corporate sales executives, business owners and their sales teams to improve their sales and business results.
In our 30 minute conversation we discussed the sales process Tanja has developed to help entrepreneurs, business owners and sales professionals, get better results by applying her intentional selling system.