30 Day Online Visibility Challenge | How to Win A Copy of Seth Godin’s New Book!

Is 2015 the Year of Better Visibility and more business opportunities for you? If so, please read on… (scroll down to get the book give-away info!)

No matter how much visibility you have now, it could be better, right? This is something I feel quite urgent about, especially when I talk to entrepreneurs who are struggling to get on the radar of more people they can serve. Usually they’re not sure what to do so they don’t do much of anything. If that describes how you feel, the truth is that if you don’t address your visibility needs sooner rather than later, it’s going to continue to be a long, tough, uphill slog. 

But, it doesn’t have to be. [Read more…]

Best TED Talks for (New) Bloggers to Get Motivated

TED talksRunning a blog can be a very rewarding experience. But it can also be a highly draining one, and everything from maintaining consistency to the cost prior to monetizing one can be enough to push bloggers into quitting. The worst part about this is that had they gone just a little while longer, they could have found real success doing something they love.

If you are finding yourself lagging in motivation, you might want to check out these ten best TED Talks by professionals and creative minds. They can really give you that boost of inspiration you need to keep working at what you are doing. [Read more…]

How to Successfully Launch a Podcast | Adventures in Visibility with Jason T. Wiser

Jason T Wiser In this episode of Adventures in Visibility, I’m pleased to welcome Jason T. Wiser. Recently Jason launched a podcast to accompany his popular Hangout show, Get on Track, Stay on Track. In order for a podcast to get traction these days, you’ve got to create a lot of buzz so you hit the New and Noteworthy chart in iTunes and get a lot of extra visibility.

In this show, Jason and I discuss how to successfully launch a podcast, what he did, how it worked and what he learned.  [Read more…]

What I Learned About Advertising on My Trip to India

I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous.

What I learned about advertising on my vacation in India

The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in India.

I spent 8 days in Rishikesh, in the north of India and the self-proclaimed capital of Yoga. There are dozens of yoga training programs offered in Rishikesh.  It’s also a holy city, located on the banks of the Ganges River in the foothills of the Himalayas. The city is teeming with tourists, yogis and spiritual pilgrims, both from the West and from all over India. [Read more…]

How to Stay Visible Online When You’re Having an Adventure Offline

Denise at the Taj MahalAs a solo or small business owner, it can be difficult to get away from your business.  You may feel guilty because generating income is solely your responsibility. Or you worry that people will forget you if you’re not showing up on social networks in your usual way.

I get it. I just spent two weeks in India and as a solo business owner, I had to decide if I would just disappear for awhile and not worry about it, or make a careful plan to stay visible online. I’m sure you can guess that I chose the later.

I developed a two-prong strategy for staying visible while I was on vacation. You can easily do this, too. [Read more…]

How to Plan and Create Captivating Visual Content | Adventures in Visibility with Peg Fitzpatrick

Peg Fitzpatrick on Adventures in VisibilityIn this episode of Adventures in Visibility, I’m pleased to welcome the fabulous and prolific Peg Fitzpatrick. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients.

One of Peg’s talents is creating visual content and her posts always stand out as a result. On this show, we discuss the why and how of creating captivating visual content so your audience is compelled to click and share. [Read more…]

How to Present Like a TEDx Speaker | Conversation with Britta Wenske

How to Present Like a TEDx  Speaker with Britta WenskeIn this episode of Conversations with Experts, I welcome Britta Wenske of Speak Up Now. Britta’s passion is to help you take your public speaking skills from adequate to amazing – on stage, on camera and beyond! 
 
Does this sound familiar? You are delivering your presentation and somehow you cannot seem to captivate your audience. People seem bored and uninspired. You leave the stage feeling you have not made your point. That’s what we address in this Conversation… how to turn that around.

[Read more…]

Two Reasons You Need to Invest in Facebook Ads

Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more…]

MavSocial – The Social Dashboard for Visual Content Marketers

MavSocial - The Social Dashboard for Visual Marketers

How many times a week do you use images in your social marketing content? Daily? Several times a day?

Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using outstanding images in your posts.

But here’s the problem. Managing all those images can be a nightmare.  [Read more…]

How to Blog Like A Pro | Adventures In Visibility with Rebekah Radice

Rebekah RadiceIn this episode of Adventures in Visibility we explore how to blog like a pro with Rebekah Radice. This is a topic near and dear to my heart as I just celebrated 10 years since publishing my first blog post! Rebekah takes blogging to another level and during our chat she shares how she consistently knocks out top quality content.

On the hangout, Rebekah and I discuss:

  • Why no one shares your blog posts and what to do about it
  • Why you need to niche down to grow your blog and your business
  • How to use social media to support your blog and promote your message
  • The number one reason blogs fail and how to avoid making that devastating mistake

[Read more…]