Build Lasting Relationships on Google+ – Adventure in Visibility with Martin Shervington

Build Lasting Relationships on Google+ – Adventure in Visibility with Martin ShervingtonIn this Adventure in Visibility, I hung out with Martin Shervington, community manager for Plus Your Life and Plus Your Business! The topic of our conversation revolved around how Martin builds community and lasting relationships on Google+. We also discovered the answer to the question: Introvert or Extrovert as well as Martin’s most memorable adventure (at minute 37:48 in the video).

 Martin Shervington is a consultant, speaker, trainer and coach on all things  Google+. As the community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. [Read more...]

Building Your Personal Brand on Google+ – Adventure in Visibility with Mia Voss

Mia Voss, The Mia ConnectIn this Adventure in Visibility, I hung out with Mia Voss, entrepreneur and host of the popular Hangout show The Mia Connect Power Chat. We discussed how Mia has massively accelerated her visibility through her activities on Google+.

Mia Voss is an entrepreneur juggling several great ventures that all have one thing in common: building a stronger community. Best known for her online Google Hangout program, The Mia Connect Power Chat, Mia’s main focus is on providing great programming and connecting her audience to the people & businesses they need to know. [Read more...]

How to Find Your Ideal Client on Social Media

How to Find Your Ideal Client on Social MediaAwhile back I asked you and others in my social networks:

What’s your biggest question about creating visibility for your business, on the Web?

I received over 60 questions (to date) and was moved by the frustration so many online entrepreneurs expressed about how to get their message heard and seen in the cacophony of the Web.

11% of the questions were a variation on the question of “how to find your ideal client on social media sites.”

Many people wanted to know how to find “the right audience, fast” or how to “find new people” or how to “build a passionate community.” 

Excellent questions. I want to be clear though, I’m not going to tell you that it’s a fast and easy process to build an audience of your ideal clients. They are not waiting together in a group, hoping you’ll find them. They are not hanging out in one place.

And, once you find them, what do you do?

There are some things you can do to get the ball rolling… [Read more...]

How to Use Kickstarter to Publish Your Book – Adventure in Visibility with Luna Jaffe

Luna JaffeeIn this Adventure in Visibility, I hung out with Luna Jaffe, founder and CEO of Lunaria Financial, Ltd, a boutique advisory firm in Portland, Oregon. Luna is the author of Wild Money: A Creative Journey to Financial Wisdom, Wild Money: A Financial Field Guide and Journal and the e-book Zelda’s Financial Field Guide: A Visual Glossary.

If you’re self-publishing a book, you probably know there are a lot of costs involved. You may have wondered if you should do a crowdfunding campaign to help defray the expenses and publish your book.

Luna and I talked about her adventure using Kickstarter, the crowdfunding site, to publish her books. Luna reveals why her campaign was almost rejected by Kickstarter, and that it took some creative thinking to make it happen. [Read more...]

5 Ways to Use Text Images to Promote Your Content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more...]

How Do You Create a Visible Presence on the Web?

"Get an Online Visibility Boost with 7 Easy-to-Implement Tips!"How to create a visible presence on the Web is a conversation I have with at least one person every day. The options are endless; there are myriad tools, and even more tactics you can employ. 

How do you choose and more importantly how do you know what do? That’s the question that needs to be answered if you expect to have a profitable online business.

Since 2004 I’ve been addressing the visibility challenge for online entrepreneurs. With every new social network, new strategies and tactics are required. It’s an evolving and ever-changing challenge. And when social marketing is not the core of your business, much less your expertise, it’s an even bigger challenge. [Read more...]

Does This Blogsite Make My Wallet Look Fat? Adventure in Visibility with Sandra De Freitas

Sandra De FreitasIn this Adventure in Visibility, I hung out with Sandra De Freitas, CEO of and author of Does This Blogsite Make My Wallet Look Fat? Sandra and I talked about WordPress…

  • Why use WordPress for your blogsite
  • Sandra’s must-install plugin recommendations
  • The number of plugins to install and how they affect performance
  • How to win a copy of Sandra’s book! (scroll to end of the post)

 Sandra De Freitas is a top tech coach, speaker, trainer, author, expert in internet technology, and founder of, a successful coaching, consulting and training firm.

Check out the comments and post-show Q&A on the Google+ Event page.

Plugins & Themes Mentioned During the Hangout

 *Sandra’s must-install plugins

Enter Contest to Win a Copy of Sandra’s Book

a Rafflecopter giveaway

Be sure to visit Sandra De Freitas’ website and follow her on Google+!

To get reminders about when Adventures are scheduled and when replays are posted, you can get on the list and follow me on Google+. Be sure to let me know you want to be added to my Adventures in Visibility Notification Circle so you get the invitation directly through Google+.

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Boost your Traffic with These WordPress Tips

Sandra De FreitasGuest post by Sandra De Freitas

Are you using WordPress to power your blogsite? Most entrepreneurs are and for good reason. WordPress has been around since 2003 and has almost 30,000 free plugins available to customize your site and user experience.

WordPress has become so popular because of it’s flexibility, and huge community of developers who offer brilliant themes and plugins, to make your WordPress blogsite express your brand and brilliance.

This makes our jobs as entrepreneurs easier as we tend to get really creative and we think big. We need a platform that allows us to be creative and put our big plans into action. [Read more...]

How to Build Your Email List with Facebook Offers

How to Build Your Email List with Facebook OffersTwo marketing challenges frequently face online entrepreneurs:

  1. How to convert social media followers into quality leads
  2. How to get content on their Facebook business page seen by more followers in the newsfeed

I’ve been experimenting with a strategy to conquer both challenges after I received a quick Facebook page “makeover” from Erin Tillotson.

 I was whining mentioning to Erin that I was tired of having to “pay to play” on Facebook. I want the people who voluntarily liked my page to be able to see my content without having to buy ads. Sounds reasonable, right? [Read more...]

How to Stay In the Facebook News Feed With One Simple Strategy

Guest post by

As we all know Facebook loves to switch it up on the back end and keep us guessing, or that’s what it feels like. Really they’re trying to keep content that users know, like and trust front and center for them…improving the user experience is their goal.

What does this mean for business owners?

Of course we need to adjust our use of the platform to maintain the highest return for our marketing efforts.

Right now the posts that are flying around like hot cakes on Facebook are ‘link posts.’ These are any posts that you place a link into the post AND keep the preview. Let’s walk through this so your posts stay front and center in your audience’s Facebook news feed. [Read more...]