Marking the 2 year anniversary of Adventures in Visibility, I welcome back my good friend of . Mia recently spent 3 weeks in Italy celebrating her birthday and brilliantly designed the adventure as a showcase for several travel brands. #MiaOnTheGo Brand Ambassador provided a spotlight and new visibility for the companies she worked with, as well as herself. We discuss the why, what and the how that sparked Mia’s adventure and what that’s done for her business. [Read more…]
Do you remember the early days of the Internet? 1995 or so? It was all pretty basic back then, and most businesses did not have a website.
The first website I created (well, someone else built it) was in early 1997. It was simple, probably four or five pages, promoting the coaching business my former husband and I had just launched in Canada. We were way ahead of the curve with that site. [Read more…]
A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner, if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.
LinkedIn has been growing stronger as a platform in the last year or so, and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to (almost) all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more of your ideal audience.
I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]
“Your business’s LinkedIn profile is your launchpad for success. It is the foundation on which your marketing strategy is built, making it one of the most important tools in your arsenal.”
Viveka von Rosen is one of the top LinkedIn Experts and my go-to gal for all things LinkedIn. She’s passionate about using and showing others how to optimally use LinkedIn. Viveka’s positive, fun-loving style makes it easy to learn and implement her LinkedIn strategies. In this adventure we explore visibility tactics you, as an entrepreneur can implement to get better results as well as get some behind-the-scenes insights on how LinkedIn is evolving. [Read more…]
Guest post by Ann Smarty
Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers. But the list is missing one very important component you may not have thought about in the past: LinkedIn.
Promoted (and used) as a professional networking tool, it is usually seen as a means of direct communication with others within your industry. You have a conference to go to, and a quick search will bring up others who have been posting about going. So you can set up meetings before you ever hit the trade floor, or find people you met at events so you can nurture those connections.
While that might be one of the primary reasons for having a LinkedIn profile, it isn’t the only one. A commonly ignored use for the platform is content marketing, and the social network can be easily integrated into any content marketing strategy you may have in place. [Read more…]
This Adventure in Visibility is a celebration! On February 10, 2015, Mitch Meyerson’s latest collaborative marketing book, Success Secrets of the Online Marketing Superstars hit the bookstores.
This episode features 4 of the 23 authors: [Read more…], , and me. Our conversation centers around multi-author book collaborations (high visibility!), lead generation with books, as well as Google+ and Facebook tactics that build your business.
Guest post by Ryan Hanley.
It’s easy to romanticize self-publishing.
Indeed, self-publishing is an amazing experience for sure, but romantic, it is not.
I’d like to share with you a few realities of self-publishing learned while producing my first book, Content Warfare: How to find your audience, tell your story and win the battle for attention online.
Writing Content Warfare was my side hustle. I have a full-time job. I’m the managing editor of Agency Nation, a digital publication for the insurance industry. Not to mention maintaining my own podcast and blog.
Self-publishing is a side hustle for many first-time authors. But as a first-time author, there are aspects of self-publishing you haven’t experienced yet. [Read more…]
Guest post by Naomi Dinsmore
Have you recently launched your business start up website but have little to no visitors at all?
Did you spend time choosing your website colours? Or writing blog posts? Or even spent hundreds of pounds on a big-shot website designer?
But now you have launched no one is looking?
You have no readers?
Your website is quiet and you are starting to doubt yourself?
Should I just quit? Am I a failure? Why did I ever bother?
Well I have good news for you. [Read more…]
As humans we have an inherent drive to connect. The moment we connect, you have my attention.
As an online entrepreneur, you want the attention of your audience – the people you know, and those you don’t know, yet. So the natural question is, “how do I position myself so I can connect in the best way with the most people?”
When I’m asked that question, I promptly answer, “Video!” Live video, specifically. And, it’s never been easier to broadcast a live, online video show.
Now, you’re thinking, “I’m an entrepreneur, not an actor or talk show host. Why in the world would I want to do live video???”
Let’s start with the fact live video helps you create intimacy faster than any other medium and accelerates engagement with your audience. Not only that, it will create trust and connection with the very people you want to develop as fans who will buy your products and services. And, that is how you build your platform… [Read more…]
In this episode of Adventures in Visibility, I’m pleased to welcome Ande Lyons, one of the most genuinely enthusiastic people I’ve met. Her positive vibe and attitude make me smile every time I see a post, a picture or a comment from her in my social stream.
Ande brings that same mindset and positivity to her clients as she helps entrepreneurial adventurers navigate business start up and the strategies and skills required for business success. And that’s where this Adventure in Visibility takes us … on a journey to explore the winning strategies you need to cultivate to create a successful online presence and business. [Read more…]