If you’re an author or online entreprenuer who’s written a business book, you want to sell books, right? In this episode of Adventures In Visibility I welcome , Founder and CEO of Author Marketing Experts. We discussed what you must know in order to get more visibility so your books get found, on Amazon.
For the relaunch of Conversations with Experts, an occasional hangout show, I am delighted to feature my business coach, mentor and colleague, Andrea J. Lee. Our topic, which struck a nerve with the live audience, is 7 Surprising Strategies of Forward Thinking Entrepreneurs. The 60 minute video contains many gems and invitations to rethink how you approach your business so you can make a bigger impact in the world. [Read more...]
When I started my first business blog in 2004, there wasn’t much in the way of social media available to help promote blog posts. The best way to get your blog post shared was to encourage readers to subscribe to your blog update email list and then forward the email.
Today, it’s a different story. Yet, during consults with clients, I’m frequently asked how to get more traffic and visitors to new blog posts. The infographic below, created by Ian Cleary of RazorSocial and Canva, will help.
There is a belief by many online entrepreneurs that they cannot share their own posts. WRONG! Yes, I’m saying that if you believe that, it’s wrong. You can and should share your blog posts. Don’t wait and hope others will share it for you. Start the ball rolling… [Read more...]
In this episode of Adventures In Visibility I welcome the dynamic and outspoken founder of Triberr, . After meeting Dino at the 2014 BlogPaws Conference, and using Triberr for a couple of years, I knew I wanted to get him on the show. Our conversation revolved around the future of digital marketing and blogging in particular.
Dino Dogan is a Global Force for Badassery, Founder & CEO of Triberr, Refugee from Bosnia, Professional speaker with a real job, a Lousy Martial Artist, and a Singer/Songwriter.
On the Hangout Dino and I tackle: [Read more...]
By now, you’ve probably heard the news…
podcasting is taking off like a rocket ship!
As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.
There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms.
On this episode of Adventures in Visibility, I had the pleasure of hosting Rich Brooks, founder of flyte new media. Our conversation (more like a crash course) was about how to boost your visibility with SEO and get better conversion on your blog/website.
Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
Rich is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social and mobile marketing.
He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social and mobile marketing.
Right now, as I write this post, there is a battle going on over ebook pricing between Amazon.com and Hachette books. It’s a bit David and Goliath in scope considering the size of Amazon.
Many Hachette authors are jumping into the fray, denouncing Amazon for its bullying tactics, the most notable being Stephen Colbert’s rant on his show. [Read more...]
On this episode of Adventures in Visibility, I had the pleasure of hosting Laura Rubinstein, co-founder of Social Buzz Club. Our topic cover how you can get more social buzz when you amplify your content.
Laura Rubinstein is co-founder of Social Buzz Club and an award winning social media and marketing strategist. She has optimized marketing plans for over 1,000 small businesses and is creator of the Social Media Blast Off course. Laura is the author of the forthcoming book Social Media Myths Busted. You can find her blog at TransformToday.com [Read more...]
We had one dial-up phone line and one computer. I know I’m dating myself here, but when I think about how I work online today, it still amazes me at how far we’ve come and how cool it is that small business owners can compete for attention on a more level playing field than in pre- and early Internet days.
I remember how excited I was when I bought a Zip Disk drive because I could store 100 MB of information! Now, if you manage your business in the Cloud, your storage capacity is unlimited. [Read more...]
The interest in developing a Hangout on Air show is increasing daily. I’m seeing books, articles and new shows appearing every week. And with good reason.
Google+ Hangouts on Air are a game changer for small businesses and entrepreneurs. When you produce a successful show, it can be the fastest way to get seen, be heard, build trust and connect with your ideal audience.
The key phrase in that last sentence is “successful show.” Anyone can set up a Hangout on Air (HOA) and fumble their way through it. And many do, which is not a great experience for the audience. [Read more...]