I’ve been working online since 1996. During that time I have had three iterations of businesses focused on online marketing, working with clients to help them build a targeted audience on the web.
In 2004, I started blogging for my business and realized it was a game-changer for entrepreneurs and small businesses. I began teaching, training and consulting with business owners on how to integrate blogging into their business. As the tools evolved, my work evolved to include social and email marketing, creating a holistic approach to building a business on the Web.
As an early adopter and active experimenter, I’ve jumped on just about every social network as it came online. My role is a guide, helping my clients and students navigate through the myriad platforms that are begging for attention. It’s my job to use and evaluate the tools, then recommend what and how to use the tools based on a strategy customized for each business and its goals.
A trip to Peru in 2013, brought some things to light for me. I’ve always loved traveling, but I’d always kept my personal adventures separate from my business life. I realized that it was all part and parcel of the same thing. I needed to bring that adventurous spirit into my work, too.
Business is an adventure to me. Experimenting and trying new tools, tactics and strategies are all about adventure. It’s about taking risks in one way or another. They may not work, but they may work. If you don’t say “yes” and try, you don’t know. So, I started integrating the concept of adventure into my business and Adventures in Visibility was born. I create a safe, motivating space for clients to experiment, learn and ultimately build their business using online tools.
I walk my talk and over 20 years, have created a powerful, visible presence by using the tools and teaching others to do the same. I’m an advocate and champion for my clients and colleagues; showcasing their work and introducing them to the people they need to know so they can get their important messages out to the world.
I offer a complimentary strategy session to those who are ready, willing and able to invest in the growth of their business. If that’s you, let’s talk!
P.S. You can follow my adventures on Instagram!