This is a guest post by Jeff Herring at JeffHerring.com. Content creation and content marketing are a great method for building your prospects and your profits. But you don't have to get that news just from me - a recent issue of Entrepreneur Magazine had this to say about content creation and content marketing: When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the … [Click here to continue ...]
Building Community on Your Blog
Are you actively building community on your blog? "Communication leads to community, that is, to understanding, intimacy and mutual valuing." ~ Rollo May ~ Blog community has been on my mind as I developed a webinar for Social Media Biz School and on the same day read a fabulous post by Marcus Sheridan, The Sales Lion, about using blog comments to build community. Initially, I think most bloggers don't consider the value of community building. They're focused on their editorial calendar, the look and feel of … [Click here to continue ...]




