9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience

A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner,  if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.

9 LinkedIn Publishing Tips via DeniseWakeman.com

LinkedIn has been growing stronger as a platform in the last year or so, and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to (almost) all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more of your ideal audience.

I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]

LinkedIn Visibility Strategies for Entrepreneurs | Adventures in Visibility with Viveka von Rosen

“Your business’s LinkedIn profile is your launchpad for success. It is the foundation on which your marketing strategy is built, making it one of the most important tools in your arsenal.”

Viveka von Rosen, LinkedIn Expert

In the “green room” with Viveka von Rosen before the show starts.

Viveka von Rosen is one of the top LinkedIn Experts and my go-to gal for all things LinkedIn. She’s passionate about using and showing others how to optimally use LinkedIn. Viveka’s positive, fun-loving style makes it easy to learn and implement her LinkedIn strategies.  In this adventure we explore visibility tactics you, as an entrepreneur can implement to get better results as well as get some behind-the-scenes insights on how LinkedIn is evolving. [Read more…]

How to Integrate LinkedIn With Your Content Marketing

Guest post by Ann Smarty

Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers. But the list is missing one very important component you may not have thought about in the past: LinkedIn.

Integrate LinkedIn with Content Marketing

Promoted (and used) as a professional networking tool, it is usually seen as a means of direct communication with others within your industry. You have a conference to go to, and a quick search will bring up others who have been posting about going. So you can set up meetings before you ever hit the trade floor, or find people you met at events so you can nurture those connections.

While that might be one of the primary reasons for having a LinkedIn profile, it isn’t the only one. A commonly ignored use for the platform is content marketing, and the social network can be easily integrated into any content marketing strategy you may have in place. [Read more…]

Online Marketing Pros Reveal Their Success Secrets | Adventures in Visibility

This Adventure in Visibility is a celebration! On February 10, 2015, Mitch Meyerson’s latest collaborative marketing book, Success Secrets of the Online Marketing Superstars hit the bookstores.

Online Marketing Pros Reveal Their Success Secrets | Adventures in Visibility

This episode features 4 of the 23 authors: Stephan HovnanianAndrea VahlMitch Meyerson and me. Our conversation centers around multi-author book collaborations (high visibility!),  lead generation with books, as well as Google+ and Facebook tactics that build your business. [Read more…]

7 Harsh Realities of Self-Publishing as a Side Hustle

Guest post by Ryan Hanley.

It’s easy to romanticize self-publishing.

Indeed, self-publishing is an amazing experience for sure, but romantic, it is not.

self-publishing with side hustle 2

I’d like to share with you a few realities of self-publishing learned while producing my first book, Content Warfare: How to find your audience, tell your story and win the battle for attention online.

Writing Content Warfare was my side hustle. I have a full-time job. I’m the managing editor of Agency Nation, a digital publication for the insurance industry. Not to mention maintaining my own podcast and blog.

Self-publishing is a side hustle for many first-time authors. But as a first-time author, there are aspects of self-publishing you haven’t experienced yet. [Read more…]