How National Media can Improve your Reach and Visibility in New Markets

How National Media Can Improve your reach and visibility in new markets

We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in the process of integration for a number of years now, and they’ve reinvented themselves.

It isn’t dying and those who say it is, are not keeping up. (I know, those might sound like fighting words, but I don’t mean it that way. There was a time when “old media” and “new media” meant something. Those days are over.) [Read more…]

How to Blog Like a Pro and Stay Ahead of the Pack

How to Blog Lke a Pro and Stay Ahead of the Pack - 10 Articles curated by Denise Wakeman

As a business owner, you know how it goes…you’ve got to constantly learn and adapt to new ways of marketing your wares, develop and reach new fans, and stay ahead of your competition. 

The same goes for your blogsite, especially if it’s an integral part of your online marketing strategy (it is, right?). Whether you want to or not, you’ve got to blog like a pro. [Read more…]

Badass Visual Branding for Your Blog | Adventures in Visibility with Andrea Beltrami

Andrea Beltrami Badass visual branding for your blog

By the end of a mini-course on creating branded blog images, taught by Andrea Beltrami, I knew I was going to hire her to help me with the visual branding for my blog and other marketing images. She is sassy and savvy, both qualities I like, and most importantly, Andrea is talented with a keen eye for what works. I hired her and immediately received feedback about what I wanted, what would work and what wouldn’t, along with suggestions for how to improve my visuals all around. Andrea helped me create a simple, attractive and recognizable look for my blog and quote images. Now,  you can get a dose of Andrea’s badass visual marketing savvy. [Read more…]

How to Build Your Brand with Live Video [video and checklist]

How to Build Your Brand with Live Video

One of my favorite conferences is the annual BlogPaws event for pet bloggers. Held in Nashville, this year, it was off the charts amazing with over 500 pet bloggers and activists in attendance. For the second year in a row, I was invited to present on how bloggers can use video to engage with their audience. [Read more…]

Going Off the Beaten Path to Build a Brand | Adventures in Visibility with Jeff Sieh

Jeff Sieh Going Off the Beaten Path to Build a Brand

Ever since Jeff Sieh started his Manly Pinterest Tips show, I’ve been intrigued. Conventional wisdom is that Pinterest is a gal thing, yet Jeff has turned that notion upside down and created a popular show and podcast that explores an alternate point of view. In this show, we’re going to find out the back story and what stepping off the beaten path has done for Jeff’s brand and visibility. [Read more…]