Build Lasting Relationships on Google+ – Adventure in Visibility with Martin Shervington

Build Lasting Relationships on Google+ – Adventure in Visibility with Martin ShervingtonIn this Adventure in Visibility, I hung out with Martin Shervington, community manager for Plus Your Life and Plus Your Business! The topic of our conversation revolved around how Martin builds community and lasting relationships on Google+. We also discovered the answer to the question: Introvert or Extrovert as well as Martin’s most memorable adventure (at minute 37:48 in the video).

 Martin Shervington is a consultant, speaker, trainer and coach on all things  Google+. As the community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. [Read more...]

Building Your Personal Brand on Google+ – Adventure in Visibility with Mia Voss

Mia Voss, The Mia ConnectIn this Adventure in Visibility, I hung out with Mia Voss, entrepreneur and host of the popular Hangout show The Mia Connect Power Chat. We discussed how Mia has massively accelerated her visibility through her activities on Google+.

Mia Voss is an entrepreneur juggling several great ventures that all have one thing in common: building a stronger community. Best known for her online Google Hangout program, The Mia Connect Power Chat, Mia’s main focus is on providing great programming and connecting her audience to the people & businesses they need to know. [Read more...]

How to Find Your Ideal Client on Social Media

How to Find Your Ideal Client on Social MediaAwhile back I asked you and others in my social networks:

What’s your biggest question about creating visibility for your business, on the Web?

I received over 60 questions (to date) and was moved by the frustration so many online entrepreneurs expressed about how to get their message heard and seen in the cacophony of the Web.

11% of the questions were a variation on the question of “how to find your ideal client on social media sites.”

Many people wanted to know how to find “the right audience, fast” or how to “find new people” or how to “build a passionate community.” 

Excellent questions. I want to be clear though, I’m not going to tell you that it’s a fast and easy process to build an audience of your ideal clients. They are not waiting together in a group, hoping you’ll find them. They are not hanging out in one place.

And, once you find them, what do you do?

There are some things you can do to get the ball rolling… [Read more...]

How to Use Kickstarter to Publish Your Book – Adventure in Visibility with Luna Jaffe

Luna JaffeeIn this Adventure in Visibility, I hung out with Luna Jaffe, founder and CEO of Lunaria Financial, Ltd, a boutique advisory firm in Portland, Oregon. Luna is the author of Wild Money: A Creative Journey to Financial Wisdom, Wild Money: A Financial Field Guide and Journal and the e-book Zelda’s Financial Field Guide: A Visual Glossary.

If you’re self-publishing a book, you probably know there are a lot of costs involved. You may have wondered if you should do a crowdfunding campaign to help defray the expenses and publish your book.

Luna and I talked about her adventure using Kickstarter, the crowdfunding site, to publish her books. Luna reveals why her campaign was almost rejected by Kickstarter, and that it took some creative thinking to make it happen. [Read more...]

5 Ways to Use Text Images to Promote Your Content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more...]