How to Stay Visible Online When You’re Having an Adventure Offline

Denise at the Taj MahalAs a solo or small business owner, it can be difficult to get away from your business.  You may feel guilty because generating income is solely your responsibility. Or you worry that people will forget you if you’re not showing up on social networks in your usual way.

I get it. I just spent two weeks in India and as a solo business owner, I had to decide if I would just disappear for awhile and not worry about it, or make a careful plan to stay visible online. I’m sure you can guess that I chose the later.

I developed a two-prong strategy for staying visible while I was on vacation. You can easily do this, too. [Read more…]

How to Plan and Create Captivating Visual Content | Adventures in Visibility with Peg Fitzpatrick

Peg Fitzpatrick on Adventures in VisibilityIn this episode of Adventures in Visibility, I’m pleased to welcome the fabulous and prolific Peg Fitzpatrick. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients.

One of Peg’s talents is creating visual content and her posts always stand out as a result. On this show, we discuss the why and how of creating captivating visual content so your audience is compelled to click and share. [Read more…]

How to Present Like a TEDx Speaker | Conversation with Britta Wenske

How to Present Like a TEDx  Speaker with Britta WenskeIn this episode of Conversations with Experts, I welcome Britta Wenske of Speak Up Now. Britta’s passion is to help you take your public speaking skills from adequate to amazing – on stage, on camera and beyond! 
 
Does this sound familiar? You are delivering your presentation and somehow you cannot seem to captivate your audience. People seem bored and uninspired. You leave the stage feeling you have not made your point. That’s what we address in this Conversation… how to turn that around.

[Read more…]

Two Reasons You Need to Invest in Facebook Ads

Two Reasons You Need to Invest in Facebook Ads

You know what frustrates me?

When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”

Think about it.

You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.

So what do you do? Give up?

There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more…]

MavSocial – The Social Dashboard for Visual Content Marketers

MavSocial - The Social Dashboard for Visual Marketers

How many times a week do you use images in your social marketing content? Daily? Several times a day?

Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using outstanding images in your posts.

But here’s the problem. Managing all those images can be a nightmare.  [Read more…]