You know what frustrates me?
When I hear otherwise smart entrepreneurs say things like, “I would never pay for Facebook ads, they don’t work.” And “Why aren’t I getting more leads on Facebook? No one sees my offers!”
Think about it.
You know Facebook has become a “pay to play” network for businesses. You own and run and business. You’ve put a lot of time and energy into building your Facebook page. You know only a small percent of the people who’ve liked your page ever see your content.
So what do you do? Give up?
There is another way and it won’t cost you and arm and a leg. But, you do have to make an investment, like most businesses do in order to reach their ideal audience. Yes, there are a lot of free tools you can use to connect with people, but if your connections are not converting, you’ve got to try something new. [Read more...]
How many times a week do you use images in your social marketing content? Daily? Several times a day?
Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using outstanding images in your posts.
But here’s the problem. Managing all those images can be a nightmare. [Read more...]
In this episode of Adventures in Visibility we explore how to blog like a pro with Rebekah Radice. This is a topic near and dear to my heart as I just celebrated 10 years since publishing my first blog post! Rebekah takes blogging to another level and during our chat she shares how she consistently knocks out top quality content.
On the hangout, Rebekah and I discuss:
- Why no one shares your blog posts and what to do about it
- Why you need to niche down to grow your blog and your business
- How to use social media to support your blog and promote your message
- The number one reason blogs fail and how to avoid making that devastating mistake
In this episode of Conversations with Experts, I welcome of IdeaReturn.com. I’ve known Tonya as a colleague and friend for a couple of years and there’s one thing I know for sure about her…
Tonya is passionate about customer service and helping professionals create a client-centered culture in their business. And that’s what we address in this Conversation.